The image of a company : manual for corporate identity.

• Industrial design coordination

• Architecture Design and Technology Press,

• 1854544047

• Bibliography: p213-218. - Includes index.
• £39.95.

• Wolff Olins guide to corporate identity
• changing corporate image
• corporate personality an inquiry into the nature of corporate identity
• new guide to identity how to create and sustain change through managing identity
• Company image and reality a critique of corporate communications
• Creativity in public relations
• management and practice of public relations