Know your customer : new approaches to understanding customer value and satisfaction /

• Woodruff, Robert B
• Gardial, Sarah, 1957-

• Consumers' preferences
• Consumer satisfaction
• Quality of products
• Marketing -- Management

• Blackwell Business,

• 1557865531

• Includes bibliographical references and index.

• Commonsense direct marketing
• Effective industrial selling
• From tin soldiers to Russian dolls creating added value through services
• International marketing
• changing world of the executive
• Business ethics research issues and empirical studies
• Internal marketing
• Satisfaction a behavioral perspective on the consumer
• Customer first a strategy for quality service
• World class retailing exploring the emergence of the Middle East as a region of retail excellence
• creation of valuable brands an evaluation of the factors involved in the creation of successful brands with particular focus on the lighting industry
• Handbook of human factors and ergonomics
• one to one future building relationships one customer at a time
• Up close & personal customer relationship marketing @ work
• Business policy and strategic management
• Group dynamics key to decision making
• Making decisions a multidisciplinary introduction
• Defining the business the starting point of strategic planning
• From strategic planning to strategic management
• Customer is king how to exceed their expectations
• Service quality new directions in theory and practice
• Quality total customer service
• Managing the multibusiness company strategic issues for diversified groups
• Bank marketing management
• Marketing and strategic positioning of life insurance firms in Greece
• Customer care strategy for the 90s
• Benchmarking customer service
• tourist business
• Innovation diffusion a new perspective
• Winning at retail developing a sustained model for retail success
• link between human resources and customer bonding
• Managing technology for competitive advantage integrating technological and organisational development from strategy to action
• Competitive strategic management
• Marketing management strategies and programs
• power of relationship marketing how to keep customers for life
• BDMA direct marketing desk reference
• one to one future building relationships one customer at a time
• Effective managerial communication
• Making customer satisfaction happen a strategy for delighting customers
• marketing environment
• Grocery revolution the new focus on the consumer
• Golden arches east McDonalds in East Asia
• Competitive advantage through information technology
• Readings in strategic marketing analysis planning and implementation
• International marketing and export management
• Competitive customer care a guide to keeping customers
• Logistics in Europe the vision and the reality survey into current developments influencing European manufacturing and logistics
• Relationship marketing bringing quality customer service and marketing together
• Breakthrough strategies for growth
• Consumer behaviour
• Customer service career success through customer loyalty
• Anytime anywhere how the best bricks and clicks businesses deliver seamless service to their customers
• Equality in managing service delivery
• Quality sustaining customer service
• Strategic customer care an evolutionary approach to increasing customer value and profitability
• Customer care management
• Strategic management a resource based approach for the hospitality and tourism industries
• What customers value most how to achieve business transformation by focusing on processes that touch your customers satisfied customers increased revenue improved profitability
• UK retailers cross border activities
• Marketing research
• Basic concepts in micro economics
• Food and beverage management a selection of readings
• Delivering quality service balancing customer perceptions and expectations
• Globalisation of the catering industry opportunities for fast food mid range and hotel restaurants
• Management theory
• Customer relationship management a databased approach
• world of superservice creating profit through a passion for customer service
• Managing strategic innovation and change a collection of readings
• Perspectives on strategy from the Boston Consulting Group
• Marketing for nonprofit organizations
• Database marketing the ultimate marketing tool
• Customer care
• French regional cooking
• Accounting for non accounting students
• Innovation in technology and organization
• Management & organization
• Offensive marketing or how to make your competitors followers
• Customer experience management a revolutionary approach to connecting with your customers
• customer service planner
• Customer responsive management the flexible advantage
• Horizontal management beyond total customer satisfaction
• Strategy in retailing theory and application
• Introduction to public relations
• Managing innovation
• reengineering revolution critical studies of corporate change
• Markets of one creating customer unique value through mass customization
• Service management principles and practices
• What customers like about you adding emotional value for service excellence and competitive advantage
• International marketing a cultural approach
• Handbook of retailing
• Ethics matters how to implement values driven management
• Word of mouth marketing
• Information technology in the hospitality industry
• Mergers and acquisitions
• Advances in the study of entrepreneurship innovation and economic growth a research annual Entrepreneurship and innovation the impact of venture capital on the development of new enterprise
• Promotion advertising publicity personal selling sales promotion
• Tourism economics
• Services marketing
• Beyond the CV securing a lifetime of work in the global market