Marketing mistakes /

• Hartley, Robert F, 1927-

• Marketing -- United States -- Case studies

• Wiley,

• 0471000884 (acid-free paper)

• Includes bibliographical references.

• Brand warriors corporate leaders share their winning strategies
• Strategic market planning problems and analytical approaches
• Strategic marketing planning
• Advances in relationship marketing
• Principles of direct and database marketing a digital orientation
• Relationship marketing successful strategies for the age of the customer
• Applied marketing research
• Advertising what it is and how to do it
• Promotional strategy managing the marketing communications process
• Marketing communications contexts contents and strategies
• Introduction to marketing a step by step guide to all the tools of marketing
• Strategic marketing communications new ways to build and integrate communications
• Principles and practice of marketing