Profitable product management /

• Collier, Richard A.

• New products -- Management

• Butterworth-Heinemann,

• 0750618884

• Includes bibliographical references and index.

• Developing new products and repositioning mature brands a risk reduction system that produces investment alternatives
• Quality function deployment how to make QFD work for you
• New product development a reader
• Product inovation strategy pure and simple how winning companies outpace their competitors
• Successful product development lessons from American and British firms
• Brand warriors corporate leaders share their winning strategies
• New product success stories lessons from leading innovators
• New products management
• Product development meeting the challenge of the design marketing interface
• Global cases in logistics and supply chain management
• Winning at new products accelerating the process from idea to launch