Sales promotion in postmodern marketing /

• Petersen, Christian, 1942-
• Toop, Alan, 1934-

• Sales promotion
• Marketing

• Gower,

• 0566074508:

• $59.95

• Includes bibliographical references (p. 181-185) and index.

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• Sales promotion its place in marketing strategy
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• Promotion advertising publicity personal selling sales promotion
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• Understanding the consumer a psychological approach
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• Industrial marketing communications business to business advertising promotion and PR
• Consumer behavior and managerial decision making
• Marketing research an applied orientation
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• handbook for focus group research
• Winning the new product development battle
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• Consumer behavior and marketing action
• Business research methods
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• Consumers
• International marketing
• Consumer behavior concepts and applications
• Marketing across cultures
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• Organisational change
• Retail strategy planning and control
• Consumer behavior buying having and being
• Innovation and change in organizations
• Global marketing strategy
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• Marketing strategy and management
• Principles and practice of marketing
• Marketing management and strategy
• Advertising
• Researching and writing dissertations in business and management
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