All consumers are not created equal : the differential marketing strategy for brand loyalty and profits /

• Hallberg, Garth.

• Database marketing
• Direct marketing -- Data processing

• John Wiley & Sons,

• 0471120049

• Includes bibliographical references (p. 301-308) and index.

• Principles of direct and database marketing
• Construction and application of three measures of brand loyalty
• Casino capitalism
• Customer equity management
• loyalty effect the hidden force behind growth profits and lasting value
• Creating customer loyalty
• theory of buyer behavior
• Valuing your customers from quality information to quality relationships through database marketing
• Motivation and job design theory research and practice
• Customer clubs and loyalty programmes a practical guide
• Strategic database marketing
• Managing tourism
• Organizational structure and design
• Customer loyalty a guide for time travelers
• Scoring points how Tesco continues to win customer loyalty
• Buyer attitudes and brand choice behavior
• Human resource management in the hospitality industry
• Leisure in society a network structural perspective
• Market segmentation a step by step approach to creating profitable market segments
• Market segmentation how to do it how to profit from it
• Marketing in hospitality and tourism a consumer focus
• Relationship marketing
• power of relationship marketing how to keep customers for life
• globalization of business the challenge of the 1990s
• Customer relationship management perspectives from the marketplace
• new direct marketing how to implement a profit driven database marketing strategy
• Consumer behavior
• Leisure and the family life cycle
• power of industrial brands an effective route to competitive advantage
• Customer relationship management a databased approach
• Advances in relationship marketing
• Customer relationship marketing get to know your customers and win their loyalty
• Strategic hospitality management theory and practice for the 1990s
• Strategic management concepts
• Loyalty com customer relationship management in the new era of Internet marketing
• direct marketing guide
• Explorations in the sociology of consumption fast food credit cards and casinos
• Strategic brand management
• Human resource management for hospitality services
• management of international tourism
• Direct marketing strategy planning execution
• Advertising worldwide concepts theories and practice of international multinational and global advertising
• Principles of direct and database marketing
• Customer responsive management the flexible advantage
• Corporate cultures and global brands
• Total relationship marketing from the 4Ps product price promotion place of traditional marketing management to the 30Rs the thirty relationships of the new marketing paradigm
• Understanding the consumer a psychological approach
• Commonsense direct marketing
• Hospitality marketing
• Leisure for leisure critical essays
• Consumer psychology for marketing
• Entrepreneurship and economic change
• How to find and cultivate customers through direct marketing
• Satisfaction a behavioral perspective on the consumer
• Management information systems managing information technology in the business enterprise
• International business a competitiveness approach
• Global brand strategy unlocking brand potential across countries cultures and markets
• Strategic brand management building measuring and managing brand equality
• Consumer behavior
• Direct and interactive marketing
• reality of global brands cases and strategies for successful management of international brands
• handbook of brand management
• Brand warriors corporate leaders share their winning strategies
• Consumer behavior
• In charge of customer satisfaction a competence approach
• Emotional branding the new paradigm for connecting brands to people
• Strategic customer care an evolutionary approach to increasing customer value and profitability
• Profitable food and beverage management
• Understanding customers
• International marketing strategy
• Exploring direct marketing
• essence of consumer behaviour
• Human resource management in the hospitality industry
• What customers value most how to achieve business transformation by focusing on processes that touch your customers satisfied customers increased revenue improved profitability
• Strategy in advertising matching media and messages to markets and motivations
• Consumer behaviour in the food industry a European perspective
• Decentring leisure rethinking leisure theory
• Electronic marketing theory and practice for the twenty first century
• Direct and database marketing
• Customer care strategy for the 90s
• Sociology of leisure a reader
• Service quality in hospitality organizations
• International hospitality management
• Managing human resources in the European tourism and hospitality industriy a strategic approach
• What customers like about you adding emotional value for service excellence and competitive advantage
• Understanding brands by 10 people who do
• Cases in retailing operational perspectives
• Customer relationship management
• Relationship marketing successful strategies for the age of the customer
• economics of travel and tourism
• Relationship marketing creating stakeholder value
• Strategies of growth maturity recovery and internationalization
• Electronic commerce B2C strategies and models
• Building brands directly creating business value from customer relationships