The new maximarketing /

• Rapp, Stan.
• Collins, Thomas L.

• Sales promotion -- Case studies
• Marketing
• Advertising.
• Sales promotion

• McGraw-Hill,

• 007052033X

• Includes bibliographical references (p. 313-319) and index.

• Global marketing management a strategic perspective
• Customer care strategy for the 90s
• Public relations techniques
• Services marketing
• marketing research process
• customer service planner