Managing service companies : strategies for success.

• Irons, Ken.
• Economist Intelligence Unit.

• Service industries -- Management

• Addison-Wesley,

• The EIU series

• 0201624265

• Includes index.
• On title page: Economist Intelligence Unit.

• Understanding services management integrating marketing organisational behaviour operations and human resource management
• Service management operations strategy and information technology
• practice of empowerment making the most of human competence
• Strategic hospitality management theory and practice for the 1990s
• Strategy in practice
• Empowering service excellence beyond the quick fix
• Service quality in hospitality organizations
• management and marketing of services
• Marketing communications
• Decentring leisure rethinking leisure theory
• Even more offensive marketing an exhilarating action guide to winning in business
• Creative problem solving for managers
• Customer care strategy for the 90s
• Delivering quality service balancing customer perceptions and expectations
• Cases in retail management
• Competitive strategy techniques for analyzing industries and competitors
• Principles of services marketing
• Retailing environment & operations
• Understanding customers
• customer service planner
• Services marketing
• Competitive customer care a guide to keeping customers
• International hotels development and management
• Know your customer new approaches to understanding customer value and satisfaction
• Internet marketing plan
• Operations management for MBAs
• Consumer behavior concepts and applications
• Operations management
• Strategic marketing communications new ways to build and integrate communications
• Applied consumer behaviour
• Organisational behaviour and analysis an integrated approach
• Competitive strategy techniques for analyzing industries and competitors with a new introduction
• Strategic management an analytical introduction
• Questionnaire design interviewing and attitude measurement