The loyalty effect : the hidden force behind growth, profits, and lasting value /

• Reichheld, Frederick F.
• Teal, Thomas, 1937-

• Customer relations
• Consumer satisfaction
• Job satisfaction
• Labour productivity.
• Loyalty

• Harvard Business School Press,

• 0875844480

• Includes bibliographical references (p. 311-314) and index.

• Creating customer loyalty
• Construction and application of three measures of brand loyalty
• Training who needs it Research report
• Customer clubs and loyalty programmes a practical guide
• Willies way 6 secrets for wooing wowing and winning customers and their loyalty
• Total relationship marketing from the 4Ps product price promotion place of traditional marketing management to the 30Rs the thirty relationships of the new marketing paradigm
• All consumers are not created equal the differential marketing strategy for brand loyalty and profits
• one to one future building relationships one customer at a time
• Customer equity management
• power of relationship marketing how to keep customers for life
• Relationship marketing
• theory of buyer behavior
• Customer relationship marketing get to know your customers and win their loyalty
• Relationship marketing for competitive advantage winning and keeping customers
• Customer loyalty a guide for time travelers
• What customers value most how to achieve business transformation by focusing on processes that touch your customers satisfied customers increased revenue improved profitability
• Total e mail marketing
• complete database marketer second generation strategies and techniques for tapping the power of your customer database
• link between human resources and customer bonding
• Satisfaction a behavioral perspective on the consumer
• hotel and restaurant business
• Revolutionize your customer experience Colin Shaw
• Valuing your customers from quality information to quality relationships through database marketing
• Consumer marketing a resource based approach for the hospitality and tourism industries
• eMarketing eXcellence the heart of eBusiness
• Email marketing using email to reach your target audience and build customer relationships
• Know your customer new approaches to understanding customer value and satisfaction
• Customer responsive management the flexible advantage
• stakeholder strategy profiting from collaborative business relationships
• Building a corporate Internet strategy the IT managers guide
• From tin soldiers to Russian dolls creating added value through services
• Relationship marketing bringing quality customer service and marketing together
• Successful customer relationship marketing new thinking new strategies new tools for getting closer to your customers
• Relationship marketing creating stakeholder value
• Global marketing strategy
• Loyalty com customer relationship management in the new era of Internet marketing
• Exploring direct and relationship marketing
• Making customer satisfaction happen a strategy for delighting customers
• International marketing a cultural approach
• Mastering e business
• Advances in relationship marketing
• What customers like about you adding emotional value for service excellence and competitive advantage
• Customer relationship management perspectives from the marketplace
• Word of mouth marketing
• Competitive customer care a guide to keeping customers
• Relationship marketing successful strategies for the age of the customer
• In charge of customer satisfaction a competence approach
• Buyer attitudes and brand choice behavior
• Quality total customer service
• Electronic marketing theory and practice for the twenty first century
• Customer is king how to exceed their expectations
• European Union
• Understanding business markets interaction relationships and networks
• Advanced marketing strategy phenomena analysis and decisions
• International marketing strategy analysis development and implementation
• essential guide to database marketing
• Customer relationship management
• ethical organisation ethical theory and corporate behaviour
• E shock the new rules e strategies for retailers and manufacturers
• Management information systems managing information technology in the business enterprise
• Strategies of growth maturity recovery and internationalization
• Global marketing management a strategic perspective
• CRM redefining customer relationship management
• Decentring leisure rethinking leisure theory
• Principles of direct and database marketing
• Services marketing people technology strategy
• Building great customer experiences
• Managing employee relations in the hotel and catering industry
• Customer care strategy for the 90s
• Human resource management for hospitality services
• Market segmentation
• Marketing on the Internet
• direct marketing guide
• Consumer market research handbook
• marketing research process
• Making customers count a guide to excellence in customer care
• Writing the winning dissertation a step by step guide
• Companies and markets understanding business strategy and the market environment
• Marketing in the digital age
• Internet marketing plan
• Positioning strategy in retailing
• E marketing strategy
• character of a corporation how your companys culture can make or break your business
• Strategic customer care an evolutionary approach to increasing customer value and profitability
• Customer relationship management concepts and tools
• Marketing research an applied approach
• practice of empowerment making the most of human competence
• Brand power
• Basic marketing research
• Strategic management concepts
• Human resource management a guide to personnel practice in the hotel and catering industry
• Understanding leisure
• Business marketing management a strategic view of industrial and organizational markets
• Service quality new directions in theory and practice
• grocers the rise and rise of the supermarket chains
• Retail power plays from trading to brand leadership strategies for building retail brand value
• Both sides of the coin the arguments for the euro