Understanding services management : integrating marketing, organisational behaviour, operations, and human resource management /

• Glynn, William J
• Barnes, James G

• Service industries -- Management
• Customer service -- Management.
• Service industries -- Marketing
• Customer service -- Marketing

• Wiley,

• 0471960667

• Includes bibliographical references and index.

• Managing service companies strategies for success
• Total branding by design how to make your brands packaging more effective
• Customer care strategy for the 90s
• International retailing
• International retailing trends and strategies
• Service quality new directions in theory and practice
• Mastering enterprise
• Competitive customer care a guide to keeping customers
• Relationship marketing successful strategies for the age of the customer
• customer service planner
• Cases in retail management
• Relationship marketing for competitive advantage winning and keeping customers
• Services marketing
• marketing research process
• Competitive advantage creating and sustaining superior performance