When ads work : new proof that advertising triggers sales /

• Jones, John Philip.

• Advertising -- Case studies.
• Sales promotion -- Case studies

• Lexington Books,

• 0029166624

• Includes bibliographical references (p. 223-231) and index.

• Which ad pulled best 50 case histories on how to write and design ads that work
• Advertising what it is and how to do it
• handbook of brand management
• How advertising works a review of current thinking
• practice of advertising
• Marketing management analysis planning implementation and control
• Exploring corporate strategy
• Consumer behavior