Beyond 2000 : the future of direct marketing /

• Reitman, Jerry I

• Direct marketing
• Telemarketing
• Database marketing

• NTC Business Books,

• 0844234508

• Includes index.
• Available in both paper and World Wide Web versions - see below.

• Direct mail in direct marketing 1983 92
• Direct marketing handbook
• BDMA direct marketing desk reference
• Integrated direct marketing
• Marketing strategy
• new direct marketing how to implement a profit driven database marketing strategy
• essential guide to database marketing
• Direct marketing strategy planning execution
• How to find and cultivate customers through direct marketing
• Direct marketing management
• new integrated direct marketing
• Principles of international marketing research
• Commonsense direct marketing
• Exploring direct marketing
• simple guide to SPSS for Windows for versions 8 0 9 0 and 10 0
• Managing direct marketing
• International marketing a cultural approach
• Exploring direct and relationship marketing
• Direct and database marketing
• Direct and interactive marketing
• Global marketing management a strategic perspective
• Marketing and information technology the strategy application and implementation of IT in marketing
• Principles of direct and database marketing
• Marketing on the Internet
• Business ethics concepts and cases
• Marketing management and strategy a reader
• Strategic marketing planning
• International marketing and export management
• Marketing research in a marketing environment
• Marketing management and strategy
• Strategic marketing management planning implementation and control
• International marketing
• Applied marketing research
• Industrial marketing strategy
• Marketing research measurement and method a text with cases
• marketing research process
• Marketing research
• Know your customer new approaches to understanding customer value and satisfaction
• Marketing research an applied orientation
• Marketing communications an integrated approach
• Promotional strategy managing the marketing communications process
• Advertising management
• Relationship marketing for competitive advantage winning and keeping customers
• Strategic market management
• Marketing across cultures
• Integrated marketing communications the holistic approach
• Internet marketing plan
• customer service planner
• Consumers
• Consumer behavior buying having and being
• Marketing communications contexts contents and strategies
• International marketing
• Strategic marketing communications new ways to build and integrate communications
• Consumer behaviour a European perspective
• Marketing management analysis planning implementation and control
• Operations management
• Research methods for business students
• Marketing strategy and competitive positioning
• Strategy safari a guided tour through the wilds of strategic management
• Consumer behavior
• Research methods for business students
• Questionnaire design interviewing and attitude measurement
• Real world research a resource for social scientists and practitioner researchers