Readings & cases in direct marketing /

• Brown, Herbert E.
• Buskirk, Bruce D

• Direct marketing
• Marketing
• Advertising, Direct-mail

• NTC Business Books,

• 0844231835

• Includes bibliographical references.

• Managing direct marketing
• Profitable direct marketing
• BDMA direct marketing desk reference
• new integrated direct marketing
• Database marketing and direct mail a practical guide to techniques and applications
• How to find and cultivate customers through direct marketing
• European marketing readings and cases
• Exploring direct marketing
• Commonsense direct marketing
• Consumer market research handbook
• Marketing communications classics an international collection of classic and contemporary papers
• Relationship marketing
• Strategic marketing communications new ways to build and integrate communications
• Advertising what it is and how to do it
• practice of advertising
• Principles of services marketing
• Direct and database marketing
• management and practice of public relations
• Global marketing strategies
• Consumer behavior and marketing action
• Marketing across cultures
• Know your customer new approaches to understanding customer value and satisfaction
• customer service planner
• Advertising management
• Organizational behavior core concepts
• Consumer behaviour a European perspective
• International trade new patterns of trade production & investment
• Exploring corporate strategy