Consumer behavior : contemporary research in action /

• Holloway, Robert John.
• Venkatesan, M
• Mittelstaedt, Robert A

• Consumer behaviour.

• Houghton Mifflin,

• 0395046386

• Consumer decision processes marketing and advertising implications
• Consumer behavior
• Commonsense direct marketing
• Exploring direct marketing
• Consumer behavior buying having and being
• Celebrity sells
• Consumer market research handbook
• Consumer behavior
• Consumer behavior concepts and applications
• Business statistics a complete one semester course
• Consumers
• Marketing strategy and competitive positioning
• Applied consumer behaviour
• Consumer behavior
• marketing research process