Leisure services UK : an introduction to leisure, entertainment and tourism services /

• Borrett, Norman

• Sports -- Economic aspects.
• Recreation -- Economic aspects.
• Performing arts -- Economic aspects.
• Leisure Services -- Industries.
• Leisure industry.
• Leisure -- Economic aspects.
• Entertainment Industry -- Economics.

• Macmillan,

• 033352554X

• Managing leisure
• tourism and leisure industry shaping the future
• Critical issues in tourism a geographical perspective
• Marketing tourism hospitality and leisure in Europe
• Management skills a resource based approach for the hospitality and tourism industries
• development and growth of the cruise industry
• introduction to leisure studies
• Leisure and the family life cycle
• Economics of leisure and tourism
• Hospitality marketing
• Consumer behaviour in tourism
• Human resource management in the hospitality and tourism industry
• Operations management
• Human resource management for hospitality services
• Global marketing strategies
• Organizational behaviour for hospitality management
• Behavioural studies in hospitality management
• Understanding customers
• Quality a critical introduction
• Integrated marketing communications the holistic approach
• Hospitality management and organisational behaviour
• Principles of services marketing
• Tourism principles and practice
• Management theory and practice
• Applied consumer behaviour
• Competitive advantage creating and sustaining superior performance
• Consumer behavior
• Strategic management
• Strategic management an analytical introduction
• Questionnaire design interviewing and attitude measurement