Branding : a key marketing tool /

• Murphy, John M., 1944-

• Brand name products -- Marketing

• Macmillan,

• 0333399110

• Repeat buying theory and applications
• Creating value the financial management of brands
• Brand power
• Understanding brands by 10 people who do
• Total branding by design how to make your brands packaging more effective
• Brands the new wealth creators
• Branding in action cases and strategies for profitable brand management
• Successful branding
• economics of the brand a marketing analysis
• Inclusive branding the why and how of a holistic approach to brands
• Building brands directly creating business value from customer relationships
• Buyer attitudes and brand choice behavior
• corporate brand
• handbook of brand management
• Branded Blue dreams
• Branded Why do it
• UK drinking habits
• new brand world 8 principles for achieving brand leadership in the 21st century
• Competitive branding winning in the market place with value added brands
• 22 immutable laws of branding
• Eating the big fish how challenger brands can compete against brand leaders
• Branding a key marketing tool
• Emotional branding the new paradigm for connecting brands to people
• Brand asset management driving profitable growth through your brands
• Brand management
• reality of global brands cases and strategies for successful management of international brands
• Harvard business review on brand management
• Brand new
• Lovemarks the future beyond brands
• Organizational communication the keystone to managerial effectiveness
• worlds greatest brands
• theory of buyer behavior
• From brand vision to brand evaluation strategically building and sustaining brands
• Strategic brand management
• Designing brand identity a complete guide to creating building and maintaining strong brands
• Brand warriors corporate leaders share their winning strategies
• Brand warriors corporate leaders share their winning strategies
• Corporate cultures and global brands
• sociology of leisure
• Global brand strategy unlocking brand potential across countries cultures and markets
• Branding across borders a guide to global brand marketing
• Understanding and designing market research
• Branding from brief to finished solution
• power of industrial brands an effective route to competitive advantage
• Branded
• International comparisons in human resource management
• Brands and branding
• Consumer market research handbook
• Pricing concepts and methods for effective marketing
• Creating powerful brands in consumer service and industrial markets
• Brand management a theoretical and practical approach
• Consumer behavior
• Brands and branding
• Excellence in advertising the IPA guide to best practice
• Retail power plays from trading to brand leadership strategies for building retail brand value
• Essentials of marketing research
• Strategic marketing creating competitive advantage
• Profitable food and beverage management
• Consumer behaviour a European perspective
• management and marketing of services
• Human resource management
• Strategic brand management building measuring and managing brand equity
• Successful marketing for the small business
• Human resource management for hospitality services
• international hospitality business
• Essentials of marketing research
• Marketing management
• Corporate strategy for hospitality
• International marketing strategy
• Consumer behavior and marketing action
• Consumer psychology for marketing
• Strategic marketing planning
• management and practice of public relations
• Managing human resources in the European tourism and hospitality industriy a strategic approach
• Consumers
• Consumer behaviour
• Essentials of retailing
• Strategy in practice
• Principles of hotel front office operations a study guide
• loyalty effect the hidden force behind growth profits and lasting value
• Advertising what it is and how to do it
• Management of foodservice operations
• management of hotel operations
• Marketing research measurement and method a text with cases
• International retailing
• Consumer behavior
• Creative problem solving for managers
• Hospitality retail management a unit managers guide
• Customer care strategy for the 90s
• Integrated marketing communications 2000 2001
• Designing surveys a guide to decisions and procedures
• Marketing research an applied approach
• Strategic management theory and practice
• Competitive strategy techniques for analyzing industries and competitors
• Promotional strategy managing the marketing communications process