Perspectives in consumer behavior /

• Kassarjian, Harold H.
• Robertson, Tom, 1942-

• Consumers -- Addresses, essays, lectures.
• Motivation research (Marketing) -- Addresses, essays, lectures.

• Scott, Foresman,

• First published 1968.

• Consumer decision processes marketing and advertising implications
• Marketing a behavioural analysis
• Consumer behavior buying having and being
• Consumer psychology for marketing
• Marketing strategy and competitive positioning
• Understanding customers
• Applied consumer behaviour
• Consumer behavior concepts and applications
• Consumer behavior and marketing strategy
• Research methods for business students
• Consumer behavior
• Strategic management
• Principles and practice of marketing