Measuring advertising effectiveness.

• Lucas, Darrell Blaine.
• Britt, Steuart Henderson

• Product Management -- Marketing.
• Non-profit Organisations -- Marketing.
• Marketing -- Management.
• Marketing -- Information Systems.
• Marketing.
• Europe -- Imports From Great Britain -- Marketing.

• McGraw-Hill,

• Marketing
• Integrated marketing communications the holistic approach
• Marketing communications contexts contents and strategies
• Advertising
• Strategic marketing communications new ways to build and integrate communications