The changing corporate image.

• Marquis, Harold H.

• Publicity -- Management.
• Public relations -- Management.
• Industrial Publicity -- Management.
• Corporate Identity -- Management.

• American Management Association,

• Wolff Olins guide to corporate identity
• art of identity creating and managing a successful corporate identity
• image of a company manual for corporate identity
• corporate image strategies for effective identity programmes
• corporate personality an inquiry into the nature of corporate identity
• Planning the corporate reputation
• new guide to identity how to create and sustain change through managing identity
• Running a public relations department
• Company image and reality a critique of corporate communications
• Corporate social responsibility a reassessment
• Creativity in public relations
• management and practice of public relations
• Planning and managing public relations campaigns
• Strategic public relations
• All about public relations how to build business success on good communications
• Public relations techniques
• Public relations principles and practice
• Internet marketing plan
• Advertising management
• Marketing across cultures
• Strategy safari a guided tour through the wilds of strategic management