Strategy in advertising : matching media and messages to markets and motivations /

• Bogart, Leo.

• Advertising.
• Advertising -- Management

• NTC Business Books,

• 0844230987

• Advertising practice analytic and creative exercises
• Advertising management
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• Management
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• Principles of services marketing
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• Ethical issues in journalism and the media
• Consumer behaviour a European perspective
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• Consumer behavior and marketing action
• Audience analysis
• Production and operations management manufacturing and services
• Internet marketing plan
• Marketing
• Consumer behavior
• Delivering quality service balancing customer perceptions and expectations
• marketing research process