Marketing to the retail trade /

• Randall, Geoffrey.
• Chartered Institute of Marketing.

• Retail trade
• Marketing

• Heinemann Professional on behalf of the Chartered Institute of Marketing,

• Marketing series

• 0434917192

• Managing technological innovation
• Marketing across cultures
• handbook of brand management
• customer service planner
• Corporate strategy and business planning
• Strategic marketing communications new ways to build and integrate communications
• marketing research process
• Applied consumer behaviour
• Marketing
• Operations management