Effective industrial selling /

• McDonald, Malcolm, 1938-
• Leppard, John.

• Selling

• Heinemann Professional,

• 0434912646

• International marketing a cultural approach
• High performance teams in brief
• fundamentals of corporate communication
• Industrial marketing strategy
• Direct and database marketing
• Even more offensive marketing an exhilarating action guide to winning in business
• Marketing on the Internet
• Service quality new directions in theory and practice
• Know your customer new approaches to understanding customer value and satisfaction
• Marketing across cultures
• Doing research in business and management an introduction to process and method
• Consumer behavior and marketing action
• Strategic business marketing
• Strategic marketing communications new ways to build and integrate communications
• Marketing management analysis planning implementation and control
• marketing research process
• Organisational behaviour and analysis an integrated approach
• Questionnaire design interviewing and attitude measurement