Advertising on the Internet| (2nd ed, 1999) / Zeff, Robbin

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Industrial marketing management		Online promotions : winning strategies and tactics (2001) / Carmody, Bill E-Service : new directions in theory and practice (2002) / Rust, Roland T. The complete idiot's guide to online marketing (1999) / Eager, Bill Marketing on the Internet : principles of online marketing (1999) / Strauss, Judy Internet marketing (2000) / Sheth, Jagdish N. Guerrilla marketing on the Internet : the complete guide to making money on-line (1995) / Levinson, Jay Conrad Email marketing : using email to reach your target audience and build customer relationships (2000) / Sterne, Jim Global electronic commerce : theory and case studies (1999) / Westland, J. Christopher [electronic book] Handbook on electronic commerce (1999) / Shaw, Michael EMarketing eXcellence : the heart of eBusiness (2002) / Smith, P. R. Internet commerce metrics and models in the new era of accountability (2002) / Jagannathan, Sridhar Marketing in the digital age (2nd ed, 2001) / O'Connor, John The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M. Brand building on the Internet (2000) / Lindstrom, Martin Strategic Internet Marketing 2.0 (2nd ed, 2004) / Dann, Susan J. Mastering e-business (2004) / Groucutt, Jon Electronic marketing : theory and practice for the twenty-first century (2004) / O'Connor, John Electronic business and commerce (2002) / Chesher, Michael Strategic management of e-business (2nd ed, 2005) / Chen, Stephen, PhD Cybermarketing : how to use the Internet to market your goods and services (2nd ed, 2000) / Bickerton, Pauline Electronic commerce and business communications (1998) / Chesher, Michael E-marketing strategy (2001) / Chaston, Ian E-business essentials : technology and network for the electronic marketplace (2000) / Norris, Mark Advertising (2006) / Yeshin, Tony Loyalty.com : customer relationship management in the new era of Internet marketing (2000) / Newell, Frederick E-marketing. (4th ed, 2006) / Strauss, Judy Marketing and information technology : the strategy, application and implementation of IT in marketing (1997) / O'Connor, John Satisfaction : a behavioral perspective on the consumer (1997) / Oliver, Richard L. Internet business models and strategies : text and cases (2nd ed, 2003) / Afuah, Allan Marketing on the Internet (rev ed, 1997) / Ellsworth, Jill H. The marketing research process (5th ed, 2000) / Wright, Len Tiu Relationship marketing (1995) / Stone, Merlin E-commerce : Strategy,technologies and applications. (2000) / Whiteley, David Direct and interactive marketing (2001) / Sargeant, Adrian Advertising : principles & practice (7th ed, 2006) / Wells, William E-business and e-commerce management : strategy, implementation and practice (2nd ed, 2004) / Chaffey, Dave Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L. Marketing research in a marketing environment (3rd ed, 1994) / Dillon, William R. Advertising. (4th ed, 2000) / White, Roderick EBusiness essentials : technology and network requirements for mobile and online markets (2nd ed, 2001) / Norris, Mark Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin Kotler on marketing (2001) / Kotler, Philip Promotional strategy : managing the marketing communications process (8th ed, 1994) / Engel, James F. Service quality : new directions in theory and practice (1994) / Rust, Roland T. Consumers (2002) / Arnould, Eric J. Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian Global marketing strategy (1998) / Chee, Harold Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H. Public relations techniques (2nd ed, 1994) / Jefkins, Frank William International marketing (2000) / Cateora, Philip R. Strategic market management (7th ed, 2005) / Aaker, David A. Advertising. (2000) / Wright, Ray Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre Marketing management (11th ed, 2003) / Kotler, Philip Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul The marketing research process (4th ed, 1995) / Crimp, Margaret Marketing strategy and management (3rd ed, 2000) / Baker, Michael J. Advertising management (5th ed, 1996) / Batra, Rajeev The essence of operations management (1993) / Hill, Terry Consumer behavior (8th ed, 2004) / Schiffman, Leon G. Marketing research (6th ed, 2001) / Chisnall, Peter M. Strategic marketing (8th ed, 2006) / Cravens, David W. International trade and the world economy (2002) / Marrewijk, Charles van Marketing research : an applied orientation (1993) / Malhotra, Naresh K. International marketing (8th ed, 2000) / Terpstra, Vern Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J. The customer service planner. (1992) / Christopher, Martin Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. Strategy safari : a guided tour through the wilds of strategic management (1998) / Mintzberg, Henry Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris Marketing and entrepreneurship in SMEs : an innovative approach (1995) / Carson, David Marketing (1998) / Lancaster, Geoffrey A. Applied consumer behaviour (1996) / Evans, Martin Introduction to marketing : a step-by-step guide to all the tools of marketing (1999) / Lancaster, Geoffrey A. Strategy : analysis and practice (2005) / McGee, John European business (4th ed, 2001) / Mercado, Simon Consumer behavior (8th ed, 1995) / Engel, James F. International trade : new patterns of trade, production & investment (2nd ed, 2000) / Grimwade, Nigel Strategic management : an analytical introduction (3rd ed, 1996) / Luffman, George A. Exploring corporate strategy (7th ed, 2005) / Johnson, Gerry