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The complete database marketer : second-generation strategies and techniques for tapping the power of your customer database| (1996) / Hughes, Arthur Middleton

book: http://library.hud.ac.uk/catlink/bib/322207

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JOURNALSBOOKS
  1. Journal of brand management
  2. International marketing review
 
  1. Strategic database marketing (1994) / Jackson, Rob
  2. Database marketing : the ultimate marketing tool (1993) / Nash, Edward L.
  3. Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan
  4. Direct and database marketing (1997) / McCorkell, Graeme
  5. Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
  6. Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony
  7. Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin
  8. Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul

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