- Psychology & marketing
- International journal of research in marketing
- Journal of brand management
- Media (Hong Kong, China : 1988)
- Journal of consumer research
- Journal of fashion marketing and management
- Journal of marketing research
- International marketing review
- Advertising age
- Journal of consumer marketing
- Journal of business research
- Marketing news
- WWD
- Brand strategy
- Journal of marketing
- Marketing week
- Marketing intelligence & planning
| | - Marketing research : an applied approach (2nd ed, 2003) / Malhotra, Naresh K.
- Marketing communications : an integrated approach (4th ed, 2004) / Smith, P.R
- Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm (1999) / Gummesson, Evert
- Marketing communications : contexts, strategies and applications (3rd ed, 2002) / Fill, Chris
- Emotional branding : the new paradigm for connecting brands to people (2001) / Gobé, Marc
- Essentials of marketing research (2nd ed, 2000) / Proctor, Tony
- International marketing strategy : analysis, development and implementation. (4th ed, 2004) / Doole, Isobel
- Consumer behavior : building marketing strategy. (10th ed, 2007) / Hawkins, Del I.
- Principles and practice of marketing (4th ed, 2004) / Jobber, David
- Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
- The marketing research process (5th ed, 2000) / Wright, Len Tiu
- Marketing : a behavioural analysis (2nd ed, 1985) / Chisnall, Peter M.
- Marketing research : an applied approach (2000) / Malhotra, Naresh K.
- Marketing strategy (2nd ed, 1998) / Fifield, Paul
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- Direct and interactive marketing (2001) / Sargeant, Adrian
- Commonsense direct marketing (4th ed, 2000) / Bird, Drayton
- Direct and database marketing (1997) / McCorkell, Graeme
- Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan
- Strategic Internet Marketing 2.0 (2nd ed, 2004) / Dann, Susan J.
- Advertising : what it is and how to do it (3rd ed, 1993) / White, Roderick
- Marketing communications : contexts contents and strategies. (2nd ed, 1999) / Fill, Chris
- Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R.
- Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R.
- Innovation and change in organizations (1995) / King, Nigel
- Advertising. (2000) / Wright, Ray
- Consumer market research handbook (3rd ed, 1988) / Downham, John
- Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S.
- Retail marketing management (2nd ed, 2003) / Gilbert, David
- Consumer behavior and managerial decision making (1999) / Kardes, Frank R.
- Consumers (2002) / Arnould, Eric J.
- Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- Marketing research (6th ed, 2001) / Chisnall, Peter M.
- Exploring direct marketing (1999) / O'Malley, Lisa
- Retail marketing (2002) / Sullivan, Malcolm
- Marketing management and strategy (3rd ed, 2002) / Doyle, P.
- Consumer behaviour : a European perspective (1998) / Antonides, Gerrit
- Strategic market management (7th ed, 2005) / Aaker, David A.
- International marketing and export management (4th ed, 2002) / Albaum, Gerald
- Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim
- Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre
- Marketing communications classics : an international collection of classic and contemporary papers (2000) / FitzGerald, Maureen
- The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M.
- Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme
- Global marketing strategy (1998) / Chee, Harold
- Innovation management and new product development (3rd ed, 2005) / Trott, Paul
- Relationship marketing (1995) / Stone, Merlin
- Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian
- Advertising management (5th ed, 1996) / Batra, Rajeev
- Retail management (4th ed, 1999) / Cox, Roger
- Marketing strategy and management (3rd ed, 2000) / Baker, Michael J.
- International marketing (8th ed, 2000) / Terpstra, Vern
- The business and marketing environment (3rd ed, 1999) / Palmer, Adrian
- Business marketing management : a strategic view of industrial and organizational markets (7th ed, 2001) / Hutt, Michael D.
- Consumer behavior (1996) / Wells, William
- The marketing casebook : cases and concepts (1994) / Dibb, Sally
- Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
- Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin
- Marketing research : an applied orientation (1993) / Malhotra, Naresh K.
- Winning at new products : accelerating the process from idea to launch (3rd ed, 2001) / Cooper, Robert G.
- International marketing (2000) / Cateora, Philip R.
- Retail strategy : planning and control (2000) / Walters, David
- Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
- Understanding the market : an introduction to microeconomics (3rd ed, 1998) / Dunnett, Andrew
- Consumer behaviour (3rd ed, 1995) / Chisnall, Peter M.
- Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry
- Retailing : environment & operations (2002) / Newman, Andrew J.
- Consumer behavior (8th ed, 1995) / Engel, James F.
- Marketing management (11th ed, 2003) / Kotler, Philip
- Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony
- Retail marketing (2nd ed, 2002) / McGoldrick, Peter J.
- Understanding customers. (1997) / Rice, Chris
- The marketing research process (4th ed, 1995) / Crimp, Margaret
- Advertising. (4th ed, 2000) / White, Roderick
- Consumer behavior (9th ed, 2001) / Blackwell, Roger D.
- Marketing research (7th ed, 2005) / Chisnall, Peter M.
- Research methods for business : a skill-building approach (4th ed, 2003) / Sekaran, Uma
- Applied consumer behaviour (1996) / Evans, Martin
- Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
- Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L.
- Strategic marketing (8th ed, 2006) / Cravens, David W.
- Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley
- Marketing and entrepreneurship in SMEs : an innovative approach (1995) / Carson, David
- Essentials of marketing (2nd ed, 2007) / Brassington, Frances
- Doing research in business and management : an introduction to process and method (1998) / Remenyi, D.
- Competitive strategy : techniques for analyzing industries and competitors : with a new introduction (1998) / Porter, Michael E.
- Marketing (1998) / Lancaster, Geoffrey A.
- Public relations principles and practice. (1997) / Kitchen, Philip
- Competitive advantage : creating and sustaining superior performance (1985) / Porter, Michael E.
- Principles of marketing (3rd ed, 2003) / Brassington, Frances
- Strategic management (4th ed, 2001) / Thompson, John L.
- Corporate strategy (2nd ed, 1999) / Bennett, Roger
|