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Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H. The reality of global brands : cases and strategies for successful management of international brands (1996) / Hankinson, Graham Strategic brand management : building, measuring, and managing brand equality (2nd ed, 2003) / Keller, Kevin Lane Brand power (1994) / Stobart, Paul Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco Successful branding (2001) / Choudhury, Pran Brand warriors : corporate leaders share their winning strategies (1999) / Gilmore, Fiona Branding : a key marketing tool (2nd ed, 1992) / Murphy, John M. Consumer behaviour : a European perspective (2nd ed, 2002) / Solomon, Michael R. Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. Entry strategies for international markets. (1994) / Root, Franklin R. Brands and branding (2004) / Clifton, Rita The handbook of brand management (1992) / Arnold, David All consumers are not created equal : the differential marketing strategy for brand loyalty and profits (1995) / Hallberg, Garth Brand management : a theoretical and practical approach (2003) / Riezebos, H. J. Food and beverage management. (3rd ed, 1998) / Davis, Bernard Branding : a key marketing tool (1987) / Murphy, John M. Branding across borders : a guide to global brand marketing (2002) / Gregory, James R. International marketing and export management (3rd ed, 1998) / Albaum, Gerald Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R. Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre Consumer behavior and managerial decision making (1999) / Kardes, Frank R. Business marketing management : a strategic view of industrial and organizational markets (7th ed, 2001) / Hutt, Michael D. Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L. Marketing research (6th ed, 2001) / Chisnall, Peter M. Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S. Behavioural studies in hospitality management (1995) / Carmouche, Rita Strategic management theory : an integrated approach (5th ed, 2001) / Hill, Charles W. L. International marketing (8th ed, 2000) / Terpstra, Vern Marketing research : an applied approach (2000) / Malhotra, Naresh K. Global marketing strategy (1998) / Chee, Harold Delivering quality service : balancing customer perceptions and expectations (1990) / Zeithaml, Valarie A. Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony Strategic market management (7th ed, 2005) / Aaker, David A. Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry Strategic marketing (8th ed, 2006) / Cravens, David W. The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M. Researching and writing dissertations in business and management (2010) / Riley, Michael Strategic management and organisational dynamics : the challenge of complexity (3rd ed, 2000) / Stacey, Ralph D. Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R. The marketing research process (4th ed, 1995) / Crimp, Margaret Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L. Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul The customer service planner. (1992) / Christopher, Martin Management : theory and practice. (5th ed, 1996) / Cole, G. A. Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J. Competitive strategy : techniques for analyzing industries and competitors : with a new introduction (1998) / Porter, Michael E. Competitive advantage : creating and sustaining superior performance (1985) / Porter, Michael E. Applied consumer behaviour (1996) / Evans, Martin Operations and the management of change. (1997) / Gilgeous, Victor Strategic management : an analytical introduction (3rd ed, 1996) / Luffman, George A. Consumer behavior (8th ed, 1995) / Engel, James F. Strategic management (4th ed, 2001) / Thompson, John L. Organisational behaviour and analysis : an integrated approach (1998) / Rollinson, Derek