| JOURNALS | | BOOKS |
| | - Internet marketing (2000) / Sheth, Jagdish N.
- Guerrilla marketing on the Internet : the complete guide to making money on-line (1995) / Levinson, Jay Conrad
- Advertising on the Internet (2nd ed, 1999) / Zeff, Robbin
- Marketing on the Internet : principles of online marketing (1999) / Strauss, Judy
- The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M.
- Marketing in the digital age (2nd ed, 2001) / O'Connor, John
- Marketing and information technology : the strategy, application and implementation of IT in marketing (1997) / O'Connor, John
- A business plan : build a great plan for the growing business (3rd ed, 1998) / West, Alan
- Global marketing strategy (1998) / Chee, Harold
- Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
- The marketing research process (4th ed, 1995) / Crimp, Margaret
- Strategy safari : a guided tour through the wilds of strategic management (1998) / Mintzberg, Henry
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