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Marketing management (Chicago, Ill.)

journal: http://rc4ht3qs8p.search.serialssolutions.com/?issn=1061-3846

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  1. Managing the customer experience : turning customers into advocates (2002) / Smith, Shaun
  2. Marketing communications : interactivity, communities and content (5th ed, 2009) / Fill, Chris
  3. Sports marketing : a strategic perspective (4th ed, 2009) / Shank, Matthew D.
  4. Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R.
  5. Researching and writing a dissertation : an essential guide for business students (3rd ed, 2010) / Fisher, C. M.
  6. A master class in brand planning : the timeless works of Stephen King (2007) / King, Stephen
  7. Consumer behavior : buying, having, and being (8th ed, 2009) / Solomon, Michael R.
  8. Strategic management : theory and application (2008) / Haberberg, Adrian
  9. Marketing research : an applied orientation (6th ed, 2010) / Malhotra, Naresh K.
  10. Strategic marketing (9th ed, 2009) / Cravens, David W.
  11. Internet marketing : strategy, implementation and practice (4th ed, 2009) / Chaffey, Dave
  12. Global marketing : a decision-oriented approach (5th ed, 2011) / Hollensen, Svend
  13. Consumer behavior : buying, having, and being (9th ed, 2011) / Solomon, Michael R.
  14. Business research methods (2nd ed, 2008) / Blumberg, Boris
  15. Marketing research. (10th ed, 2011) / Aaker, David A.
  16. Strategic marketing : creating competitive advantage (2010) / West, Douglas C.
  17. The management of service operations / J. Nevan Wright and Peter Race. (2nd ed, 2004) / Wright, J. Nevan
  18. Risk issues and crisis management : a casebook of best practice (3rd ed, 2005) / Regester, Michael
  19. Accounting for managers : interpreting accounting information for decision-making (3rd ed, 2009) / Collier, Paul M.
  20. Consumer behaviour (2nd ed, 2009) / Evans, Martin
  21. Business research : a practical guide for undergraduate & postgraduate students (3rd ed, 2009) / Collis, Jill
  22. Strategic management and business policy : concepts and cases (11th ed, 2008) / Wheelen, Thomas L.
  23. Service operations management : improving service delivery (3rd ed, 2008) / Johnston, Robert
  24. E-marketing. (4th ed, 2006) / Strauss, Judy
  25. Accounting : an introduction (5th ed, 2010) / McLaney, E. J.
  26. Strategic marketing : creating competitive advantage (2006) / West, Douglas C.
  27. E-business and e-commerce management : strategy, implementation and practice (3rd ed, 2007) / Chaffey, Dave
  28. Research methods for business students (5th ed, 2009) / Saunders, Mark
  29. Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
  30. Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J.
  31. Key management models : the 60+ models every manager needs to know (2nd ed, 2009) / Assen, Marcel van
  32. Management research (3rd ed, 2008) / Easterby-Smith, Mark
  33. Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane
  34. Consumer behaviour : a European perspective (1998) / Antonides, Gerrit
  35. Management : concepts & practices (5th ed, 2008) / Hannagan, Tim
  36. Commonsense direct marketing (4th ed, 2000) / Bird, Drayton
  37. Marketing plans : how to prepare them, how to use them (6th ed, 2007) / McDonald, Malcolm
  38. Accounting for managers (4th ed, 2008) / Abraham, Anne
  39. Competitive advantage : creating and sustaining superior performance (2004) / Porter, Michael E.
  40. Contemporary strategy analysis (6th ed, 2008) / Grant, Robert M.
  41. Customer relationship management (2005) / Peelen, Ed
  42. Customer relationship management : concepts and tools (2004) / Buttle, Francis
  43. Marketing : concepts and strategies. (5th ed, 2006) / Dibb, Sally
  44. Direct and interactive marketing (2001) / Sargeant, Adrian
  45. Relationship marketing : creating stakeholder value (2002) / Christopher, Martin
  46. Service operations management : improving service delivery (2nd ed, 2005) / Johnston, Robert
  47. Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave
  48. Essentials of marketing (4th ed, 2002) / Lancaster, Geoffrey A.
  49. Business research methods (9th ed, 2006) / Cooper, Donald R.
  50. Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim
  51. Research methods for business : a skill-building approach. (5th ed, 2010) / Sekaran, Uma
  52. International marketing strategy (5th ed, 2005) / Bradley, Frank
  53. All consumers are not created equal : the differential marketing strategy for brand loyalty and profits (1995) / Hallberg, Garth
  54. Principles of marketing (12th ed, 2008) / Kotler, Philip
  55. Brands and branding (2004) / Clifton, Rita
  56. The loyalty effect : the hidden force behind growth, profits, and lasting value (1996) / Reichheld, Frederick F.
  57. Contemporary strategy analysis (5th ed, 2005) / Grant, Robert M.
  58. Organizational behaviour : an introductory text (6th ed, 2007) / Huczynski, Andrzej
  59. Operations management (2nd ed, 2005) / Hill, Terry
  60. Principles of marketing (13th ed, 2010) / Kotler, Philip
  61. Strategic Internet Marketing 2.0 (2nd ed, 2004) / Dann, Susan J.
  62. Marketing management. (12th ed, 2006) / Kotler, Philip
  63. Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
  64. Exploring strategy. Text & cases (9th ed, 2011) / Johnson, Gerry
  65. Organizational behaviour / David A. Buchanan, Andrzej A. Huczynski. (7th ed, 2010) / Buchanan, David A.
  66. Market segmentation : how to do it, how to profit from it (3rd ed, 2004) / McDonald, Malcolm
  67. Management : concepts & practices (3rd ed, 2002) / Hannagan, T. J.
  68. Operations and quality management. (1999) / Ho, Samuel K.
  69. Financial accounting and reporting (13th ed, 2009) / Elliott, Barry
  70. Doing your dissertation in business and management : the reality of researching and writing (2006) / Brown, Reva
  71. Business statistics for non-mathematicians (2nd ed, 2007) / Taylor, Sonia
  72. Essentials of marketing (2nd ed, 2007) / Brassington, Frances
  73. Kotler on marketing (2001) / Kotler, Philip
  74. European business (2nd ed, 2006) / Johnson, Debra
  75. Business research methods (2nd ed, 2007) / Bryman, Alan
  76. International human resource management (2003) / Harris, Hilary
  77. Event studies : theory, research and policy for planned events (2007) / Getz, Donald
  78. Human resource management for the hospitality and tourism industries (2007) / Nickson, Dennis
  79. Event management : a professional and developmental approach (2nd ed, 2005) / Damster, Greg
  80. Accounting (2nd ed, 2006) / Jones, Michael
  81. Principles of marketing. (4th ed, 2006) / Brassington, Frances
  82. Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme
  83. Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
  84. Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S.
  85. Operations management (5th ed, 2007) / Slack, Nigel
  86. European economic integration (4th ed, 2005) / McDonald, Frank
  87. Management & organisational behaviour (9th ed, 2010) / Mullins, Laurie J.
  88. Cases in operations management (3rd ed, 2003) / Johnston, R.
  89. Organisational behaviour and analysis : an integrated approach (4th ed, 2008) / Rollinson, Derek
  90. Events design and experience (2007) / Berridge, Graham
  91. Essentials of organisational behaviour (3rd ed, 2011) / Mullins, Laurie J.
  92. Business ethics : managing corporate citizenship and sustainability in the age of globalization (2nd ed, 2007) / Crane, Andrew
  93. Marketing research (7th ed, 2005) / Chisnall, Peter M.
  94. Strategic management : awareness & change. (6th ed, 2010) / Thompson, John L.
  95. Research methods for business students (4th ed, 2007) / Saunders, Mark
  96. International marketing (2000) / Cateora, Philip R.
  97. Research methods for business students (3rd ed, 2003) / Saunders, Mark N. K.
  98. Organizational behavior (9th ed, 2005) / Schermerhorn, John R.
  99. The essence of operations management (1993) / Hill, Terry
  100. Introducing human resource management (5th ed, 2008) / Foot, Margaret

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