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Global marketing strategy| (1998) / Chee, Harold

book: http://library.hud.ac.uk/catlink/bib/330388

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  1. Journal of product & brand management
  2. International journal of physical distribution & logistics management
  3. European journal of operational research
  4. Industrial management + data systems
  5. Computerworld
 
  1. Global marketing strategy (1995) / Douglas, Susan P.
  2. Global marketing : foreign entry, local marketing, & global management (2000) / Johansson, Johny K.
  3. World Wide Web marketing : integrating the internet into your marketing strategy. (1995) / Sterne, Jim
  4. Global marketing management (4th ed, 1999) / Quelch, John A.
  5. International marketing research. (2000) / Kumar, V.
  6. Readings in global marketing (1995) / Czinkota, Michael R.
  7. International marketing (7th ed, 1997) / Terpstra, Vern
  8. Global marketing : foreign entry, local marketing, and global management (1997) / Johansson, Johny K.
  9. International marketing research (2nd ed, 2000) / Craig, C. Samuel
  10. Performance measurement in service businesses (1991) / Fitzgerald, Lin
  11. Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre
  12. Principles of international marketing research. (1994) / Groves, Len
  13. International marketing (8th ed, 2000) / Terpstra, Vern
  14. International marketing strategy : analysis, development and implementation. (4th ed, 2004) / Doole, Isobel
  15. Benchmarking : a signpost to excellence in quality and productivity (1993) / Karlöf, Bengt
  16. European macroeconomics (1994) / Barro, Robert J.
  17. Strategic marketing management 1999-2000 : planning and control, analysis and decision (1999) / Fifield, Paul
  18. The evolution of international business (1995) / Jones, Geoffrey
  19. Global advertising : rhyme or reason?. (1992) / Vardar, Nükhet
  20. Export practice and management (4th ed, 2000) / Branch, Alan E.
  21. International marketing (3rd ed, 1998) / Paliwoda, Stanley J.
  22. International marketing reader (1995) / Paliwoda, Stanley J.
  23. International marketing and export management (4th ed, 2002) / Albaum, Gerald
  24. Advanced media planning (1998) / Rossiter, John R.
  25. Global marketing and advertising : understanding cultural paradoxes (1998) / Mooij, Marieke K. de
  26. International marketing strategy (5th ed, 2005) / Bradley, Frank
  27. Internet commerce metrics and models in the new era of accountability (2002) / Jagannathan, Sridhar
  28. International marketing and export management (3rd ed, 1998) / Albaum, Gerald
  29. Entry strategies for international markets. (1994) / Root, Franklin R.
  30. Harvard business review on brand management. (1999)
  31. Global marketing management : a strategic perspective (2nd ed, 1993) / Toyne, Brian
  32. Guerrilla marketing on the Internet : the complete guide to making money on-line (1995) / Levinson, Jay Conrad
  33. Human resource management (7th ed, 1998) / Ivancevich, John M.
  34. Decision support tools for supply chain analysis and planning (2001) / Smith, David
  35. Purchasing and supply management (11th ed, 1997) / Leenders, Michiel R.
  36. Transport : an economics and management perspective (2001) / Hensher, David A.
  37. International marketing and export management (2nd ed, 1994) / Albaum, Gerald S.
  38. Global operations and logistics : text and cases (1998) / Dornier, Philippe-Pierre
  39. Innovations in freight transport (2003) / Taniguchi, Eiichi
  40. The complete idiot's guide to online marketing (1999) / Eager, Bill
  41. Practical sponsorship (1987) / Turner, Stuart
  42. Integrated marketing communications 2000-2001 (2000) / Yeshin, Tony
  43. Global business strategy (1997) / John, Robin
  44. Marketing research essentials (2nd ed, 1998) / McDaniel, Carl
  45. Corporate strategy and product innovation (2nd ed, 1981) / Rothberg, Robert R.
  46. Sustainable distribution : a strategy. (1999) / Great Britain. Department of the Environment, Transport and the Regions
  47. Managing transport operations (3rd ed, 2003) / Gubbins, Edmund J.
  48. Marketing on the Internet : principles of online marketing (1999) / Strauss, Judy
  49. International advertising : communicating across cultures (1996) / Mueller, Barbara
  50. Business marketing management : a strategic view of industrial and organizational markets (7th ed, 2001) / Hutt, Michael D.
  51. International marketing : analysis and strategy (4th ed, 2004) / Onkvisit, Sak
  52. International joint venture management : learning to cooperate and cooperating to learn (1998) / Büchel, Bettina
  53. Global marketing management (7th ed, 2002) / Keegan, Warren J.
  54. Understanding the UK economy (4th ed, 1997) / Curwen, Peter J.
  55. Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm (1999) / Gummesson, Evert
  56. International logistics (2nd ed, 2002) / Wood, Donald F.
  57. Managing the global supply chain (2001) / Schary, Philip B.
  58. Global marketing management (4th ed, 2008) / Kotabe, Masaaki
  59. International marketing : consuming globally, thinking locally (2001) / McAuley, Andrew
  60. Advertising that pulls response (1990) / McCorkell, Graeme
  61. Handbook of logistics and supply-chain management (2001) / Brewer, Ann
  62. Valuing your customers : from quality information to quality relationships through database marketing (1995) / Jenkinson, Angus
  63. Supply chain logistics management (2002) / Bowersox, Donald J.
  64. The industrial market research handbook (3rd ed, 1992) / Hague, Paul N.
  65. The marketing research process (5th ed, 2000) / Wright, Len Tiu
  66. Inventory management and production planning and scheduling. (3rd ed, 1998) / Silver, Edward A.
  67. Interviewing (1993) / Hague, Paul N.
  68. Consumer behaviour : a European perspective (1999) / Solomon, Michael R.
  69. Creating the agile supply chain (1999) / Harrison, Alan
  70. Services marketing : people, technology, strategy (4th ed, 2001) / Lovelock, Christopher H.
  71. Quick response : managing the supply chain to meet consumer demand (1999) / Lowson, Bob
  72. Marketing communications : an integrated approach (4th ed, 2004) / Smith, P.R
  73. The power of industrial brands : an effective route to competitive advantage (1994) / Hague, Paul N.
  74. Living supply chains : how to mobilize the enterprise around delivering what your customers want (2006) / Gattorna, John
  75. Value stream management : strategy and excellence in the supply chain (2000) / Hines, Peter
  76. Singapore, Indonesia, Malaysia, the Philippines and Thailand (1995) / Ravenhill, John
  77. Strategic benchmarking : how to rate your company's performance against the world's best (1993) / Watson, Gregory H.
  78. Essentials of marketing : text and cases (3rd ed, 1998) / Lancaster, Geoffrey A.
  79. Global logistics management : a competitive advantage for the 21st century (2nd ed, 2006) / Gourdin, Kent N.
  80. How to find and cultivate customers through direct marketing (1996) / Baier, Martin [electronic book]
  81. Marketing and information technology : the strategy, application and implementation of IT in marketing (1997) / O'Connor, John
  82. Retail marketing : theory and practice (1991) / Cook, David
  83. Mastering international trade (2003) / Marshall, Chris
  84. The marketing communications process (1976) / DeLozier, M Wayne
  85. Marketing communications : contexts contents and strategies. (2nd ed, 1999) / Fill, Chris
  86. Retail power plays : from trading to brand leadership : strategies for building retail brand value (1997) / Wileman, Andrew
  87. Satisfaction : a behavioral perspective on the consumer (1997) / Oliver, Richard L.
  88. Cross-cultural management communication (1990) / Mead, Richard R.
  89. International market entry and development : strategies and management (1989) / Young, Stephen
  90. Strategic business marketing (3rd ed, 1995) / Chisnall, Peter M.
  91. European transport policy and sustainable mobility (2000) / Banister, David
  92. The management and marketing of services (1993) / Mudie, Peter
  93. Advertising on the Internet (2nd ed, 1999) / Zeff, Robbin
  94. Marketing strategy and management (3rd ed, 2000) / Baker, Michael J.
  95. Direct and database marketing (1997) / McCorkell, Graeme
  96. Marketing communications classics : an international collection of classic and contemporary papers (2000) / FitzGerald, Maureen
  97. International marketing : a cultural approach (1993) / Usunier, Jean-Claude
  98. International marketing (2000) / Cateora, Philip R.
  99. Distribution. (3rd ed, 1999) / Chartered Institute of Purchasing and Supply
  100. Strategic marketing management 2000-2001 : planning and control (2000) / Fifield, Paul

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