| JOURNALS | | BOOKS |
| | - Advertising. (2000) / Wright, Ray
- Advertising. (4th ed, 2000) / White, Roderick
- Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme
- Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony
- Consumers (2002) / Arnould, Eric J.
- Marketing research : an applied orientation (1993) / Malhotra, Naresh K.
- Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L.
- Advertising management (5th ed, 1996) / Batra, Rajeev
- Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
- The marketing research process (4th ed, 1995) / Crimp, Margaret
- Applied consumer behaviour (1996) / Evans, Martin
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