| | - Integrated direct marketing (1995) / Roman, Ernan
- Readings & cases in direct marketing (1989) / Brown, Herbert E.
- How to find and cultivate customers through direct marketing (1996) / Baier, Martin [electronic book]
- Beyond 2000 : the future of direct marketing (1994) / Reitman, Jerry I. [electronic book]
- Strategic database marketing (1994) / Jackson, Rob
- Profitable direct marketing (2nd ed, 1992) / Kobs, Jim
- Profitable direct marketing (1998) / Jay, Ros
- Commonsense direct marketing (4th ed, 2000) / Bird, Drayton
- Exploring direct marketing (1999) / O'Malley, Lisa
- Direct marketing : strategy, planning, execution (4th ed, 2000) / Nash, Edward L.
- The direct marketing guide. (1998)
- Direct and database marketing (1997) / McCorkell, Graeme
- Relationship marketing (1995) / Stone, Merlin
- The marketing research process (5th ed, 2000) / Wright, Len Tiu
- Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
- Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony
- The marketing research process (4th ed, 1995) / Crimp, Margaret
- Advertising management (5th ed, 1996) / Batra, Rajeev
- International marketing (8th ed, 2000) / Terpstra, Vern
- The customer service planner. (1992) / Christopher, Martin
- Consumer behavior (8th ed, 1995) / Engel, James F.
- Organisational behaviour and analysis : an integrated approach (1998) / Rollinson, Derek
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