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Advertising works 10 : cases from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1998| (1999) / Kendall, Nick

book: http://library.hud.ac.uk/catlink/bib/329408

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JOURNALSBOOKS
    		 
    1. Advertising management (5th ed, 1996) / Batra, Rajeev
    2. Advertising. (4th ed, 2000) / White, Roderick
    3. Public relations principles and practice. (1997) / Kitchen, Philip

    see this blog post for more info