Advertising.| (2000) / Wright, Ray

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JOURNALS		BOOKS
Electronic markets Journal of promotion management Journal of international consumer marketing International review of retail, distribution and consumer research Journal of interactive marketing Journal of advertising research Journal of direct, data and digital marketing practice International journal of advertising Journal of advertising Journal of targeting, measurement and analysis for marketing Journal of consumer behaviour Adweek (2003) Journal of marketing research Journal of consumer marketing Brandweek (New York, N.Y.) Journal of product & brand management PR week (U.K. edition) B to B Precision marketing Journal of retailing Journal of service research : JSR Journal of fashion marketing and management Marketing magazine (Toronto) New media age Advertising age NZBusiness Automotive news Qualitative market research Journal of consumer research International journal of retail & distribution management Corporate communications Media (Hong Kong, China : 1988) Beverage industry Brand strategy International journal of consumer studies European journal of marketing Campaign (London. 1968) Journal of business research Journal of marketing International marketing review Marketing news Marketing week Marketing (London) Chain store age (1995) Marketing intelligence & planning Journal of services marketing Service industries journal Fortune Independent (London, England : 1986) Management today Journal of business strategy Computer weekly Business horizons Grocer Bloomberg businessweek Belfast telegraph Journal of business ethics		Strategic advertising management. (2nd ed, 2005) / Percy, Larry Advertising and consumer culture (2000) / McAllister, Matthew P. Advertising (2006) / Yeshin, Tony Advertising : principles & practice (7th ed, 2006) / Wells, William Contemporary advertising (10th ed, 2006) / Arens, William F. Strategic advertising management (3rd ed, 2009) / Percy, Larry Advertising and the mind of the consumer : what works, what doesn't and why (2nd ed, 2000) / Sutherland, Max The fundamentals of advertising (2nd ed, 1999) / Wilmshurst, John Advertising : principles & practice. (8th ed, 2009) / Wells, William Shock marketing : advertising, influence and family values (2000) / Marconi, Joe The practice of public relations (11th ed, 2011) / Seitel, Fraser P. Advalue : twenty ways advertising works for brands (2003) / Butterfield, Leslie The advertising handbook (2nd ed, 2002) / Brierley, Sean Buy this book : studies in advertising and consumption (1997) / Nava, Mica Advertising. (4th ed, 2000) / White, Roderick Strategic market management (9th ed, 2011) / Aaker, David A. The practice of advertising (5th ed, 2005) / Mackay, Adrian Social communication in advertising : consumption in the mediated marketplace. (3rd ed, 2005) / Leiss, William Ads, fads, and consumer culture : advertising's impact on American character and society (2000) / Berger, Arthur Asa How to plan advertising (2nd ed, 1997) / Cooper, Alan Marketing research : an applied approach (2nd ed, 2003) / Malhotra, Naresh K. Strategic marketing : planning and control (1999) / Drummond, Graeme Excellence in advertising : the IPA guide to best practice (2nd ed, 1999) / Butterfield, Leslie Advertising (1996) / Bunting, Sandra Cottier Advertising today (2001) / Berger, Warren Advertising worldwide : concepts, theories and practice of international, multinational and global advertising (2nd ed, 1994) / Mooij, Marieke K. de Measuring advertising effectiveness (1997) / Wells, William D. Strategic market management (7th ed, 2005) / Aaker, David A. The practice of advertising (4th ed, 1995) / Hart, Norman A. Social communication in advertising : persons, products & images of well-being (2nd ed, 1997) / Leiss, William Global communication : theories, stakeholders, and trends (2nd ed, 2006) / McPhail, Thomas L. The fundamentals of advertising (1985) / Wilmshurst, John How advertising works : a review of current thinking (1992) / McDonald, Colin Advertising and popular culture (1996) / Fowles, Jib Consumer behaviour : a European perspective (2nd ed, 2002) / Solomon, Michael R. Advertising cultures : gender, commerce, creativity (2003) / Nixon, Sean Emotional branding : the new paradigm for connecting brands to people (2001) / Gobé, Marc From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L. International advertising : communicating across cultures (1996) / Mueller, Barbara Ad worlds : brands, media, audiences (1998) / Myers, Greg Which ad pulled best? : 50 case histories on how to write and design ads that work (8th ed, 1996) / Burton, Philip Ward Marketing strategies for competitive advantage (2000) / Adcock, Dennis Celebrity sells (2004) / Pringle, Hamish Positioning : the battle for your mind (1st ed, 1986) / Ries, Al Consumer behaviour : a European perspective (1999) / Solomon, Michael R. Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme Marketing communications : contexts contents and strategies. (2nd ed, 1999) / Fill, Chris Festival and special event management (3rd ed, 2005) / Allen, Johnny Strategic marketing management : planning, implementation and control (3rd ed, 2005) / Wilson, R. M. S. Brand warriors : corporate leaders share their winning strategies (1999) / Gilmore, Fiona Brands : the new wealth creators (1998) / Hart, Susannah Strategic marketing management 2000-2001 : planning and control (2000) / Fifield, Paul Advertising, the uneasy persuasion : its dubious impact on American society (1993) / Schudson, Michael Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R. The law of consumer protection and fair trading (6th ed, 2000) / Harvey, Brian W. Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J. Public relations : contemporary issues and techniques (2004) / Baines, Paul Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J. Even more offensive marketing : an exhilarating action guide to winning in business (1997) / Davidson, Hugh This is PR : the realities of public relations (8th ed, 2004) / Newsom, Doug Advertising management (5th ed, 1996) / Batra, Rajeev Strategic public relations (1995) / Hart, Norman A. Corporate communication (3rd ed, 2003) / Argenti, Paul A. All about public relations : how to build business success on good communications (2nd ed, 1991) / Haywood, Roger Advertising : what it is and how to do it (3rd ed, 1993) / White, Roderick Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim Public relations principles and practice. (1997) / Kitchen, Philip International marketing : analysis and strategy (4th ed, 2004) / Onkvisit, Sak Consumers (2002) / Arnould, Eric J. The marketing research process (5th ed, 2000) / Wright, Len Tiu Consumption and everyday life (1997) / Mackay, Hugh Advertising that pulls response (1990) / McCorkell, Graeme Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris Marketing management and strategy (3rd ed, 2002) / Doyle, P. Electronic marketing : theory and practice for the twenty-first century (2004) / O'Connor, John Brand management : a theoretical and practical approach (2003) / Riezebos, H. J. Essentials of marketing research (4th ed, 2005) / Proctor, Tony Marketing strategy (2nd ed, 1998) / Fifield, Paul Planning and managing public relations campaigns (2nd ed, 2000) / Gregory, Anne Strategic Internet Marketing 2.0 (2nd ed, 2004) / Dann, Susan J. Relationship marketing : creating stakeholder value (2002) / Christopher, Martin Marketing research (6th ed, 2001) / Chisnall, Peter M. International marketing (2000) / Cateora, Philip R. Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R. Advertising on the Internet (2nd ed, 1999) / Zeff, Robbin Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H. Innovative marketing communications : strategies for the events industry (2006) / Masterman, Guy Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. Branding across borders : a guide to global brand marketing (2002) / Gregory, James R. Decoding advertisements : ideology and meaning in advertising. (1978) / Williamson, Judith Direct and database marketing (1997) / McCorkell, Graeme Marketing research : an applied approach (2000) / Malhotra, Naresh K. Brands and branding (2004) / Clifton, Rita Consumer behavior (8th ed, 2004) / Schiffman, Leon G. Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul Applied consumer behaviour (1996) / Evans, Martin Public relations : a practical guide to the basics (2nd ed, 2003) / Henslowe, Philip