The new direct marketing : how to implement a profit-driven database marketing strategy| (3rd ed, 1999) / Batra, Rajeev

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JOURNALS		BOOKS
		Profitable direct marketing (1998) / Jay, Ros Profitable direct marketing (2nd ed, 1992) / Kobs, Jim The direct marketing guide. (1998) How to find and cultivate customers through direct marketing (1996) / Baier, Martin [electronic book] Direct marketing : strategy, planning, execution (4th ed, 2000) / Nash, Edward L. Direct and database marketing (1997) / McCorkell, Graeme Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B. International marketing (8th ed, 2000) / Terpstra, Vern Applied consumer behaviour (1996) / Evans, Martin