Journal of direct, data and digital marketing practice

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JOURNALS		BOOKS
Entrepreneurial executive Interactive marketing Target marketing International journal of e-business research Direct marketing Journal of business market management Journal of direct marketing DM news Journal of database marketing Journal of financial markets (Amsterdam, Netherlands) Journal of public relations research Journal of current issues and research in advertising Insurance & technology Direct (Stamford, Conn.) Asian journal of communication Journal of database marketing & customer strategy management Journal of interactive marketing Journal of targeting, measurement and analysis for marketing Federal reserve bulletin International journal of marketing studies Gases & welding distributor Journal of professional services marketing Antitrust bulletin Journal of relationship marketing (Binghamton, N.Y.) Journal of marketing communications Quantitative marketing and economics MC technology marketing intelligence Journal of promotion management Banking strategies Journal of nonprofit & public sector marketing Journal of customer behaviour Journal of real estate literature Public relations news Journal of internet banking and commerce : JIBC Investment lawyer Industry and innovation Catalog age ABA bank marketing Card technology today Response (Duluth, Minn.) Australasian marketing journal Commercial law bulletin (Chicago, Ill.) Review of Black political economy American journal of business Bulletin of the American Society for Information Science and Technology Journal of electronic commerce research Journal of Euro-marketing Bank technology news Bank marketing Journal of international business research Agri marketing Journal of derivatives Journal of financial services marketing Debt3 Electric light & power Sport marketing quarterly Precision marketing Mathematics and computers in simulation Bulletin of the American Society for Information Science and Technology Medical marketing & media Journal of private equity Northwestern financial review Advertising age's business marketing Apparel (New York, N.Y.) Journal of international food & agribusiness marketing Banking (New York) Journal of productivity analysis Customer relationship management (Malibu, Calif.) Journal of advertising research Inžinerinė ekonomika Marketing weekly news Rural telecommunications Marketing health services Journal of Internet commerce Psychology & marketing Revolution Business strategy review EHS today Business forum (Los Angeles, Calif.) Emerging markets review International journal of electronic commerce Multinational business review TelevisionWeek (Chicago, Ill.) Journal of international consumer marketing Journal of environmental economics and management Journal of medical marketing Journal of business and economic studies (Fairfield, Conn.) Journal of the Academy of Marketing Science Marketing science (Providence, R.I.) International review of retail, distribution and consumer research In-store marketing EContent (Wilton, Conn.) People & strategy : journal of the Human Resource Planning Society Dental products report Computer fraud & security Electronic markets National public accountant (1957) Bank accounting & finance Electronic commerce research and applications Telematics and informatics		Facebook marketing : leverage social media to grow your business (2009) / Holzner, Steven The advertising and consumer culture reader (2009) / Turow, Joseph Building great customer experiences (2005) / Shaw, Colin Mobile marketing : achieving competitive advantage through wireless technology (2006) / Michael, Alex Marketing plans : how to prepare them, how to use them. (7th ed, 2011) / McDonald, Malcolm Financial services marketing : a reader (1997) / Meidan, Arthur Direct marketing : a step-by-step guide to effective planning and targeting (2002) / Mullin, Roddy Cross-cultural marketing : theory, practice and relevance (2009) / Burton, Dawn The practice of public relations (11th ed, 2011) / Seitel, Fraser P. Marketing communications : interactivity, communities and content (5th ed, 2009) / Fill, Chris The practice of public relations (10th ed, 2007) / Seitel, Fraser P. Managing the customer experience : turning customers into advocates (2002) / Smith, Shaun Understanding and managing customers (2005) / Doole, Isobel Strategic advertising management (3rd ed, 2009) / Percy, Larry Marketing research : an applied orientation (6th ed, 2010) / Malhotra, Naresh K. Essential of marketing communications (2nd ed, 2003) / Blythe, Jim The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff (2009) / Shih, Clara Chung-wai Project risk analysis and management guide (2nd ed, 2004) / Bartlett, John Consumer behavior : buying, having, and being (9th ed, 2011) / Solomon, Michael R. The rise of brands (2007) / Moor, Liz Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R. Emarketing excellence : the heart of ebusiness (2nd ed, 2005) / Smith, P. R. Global marketing : a decision-oriented approach (5th ed, 2011) / Hollensen, Svend Successful direct marketing methods : interactive, database, and customer-based marketing for digital age (8th ed, 2008) / Stone, Bob Best practice cases in branding : lessons from the world's strongest brands (3rd ed, 2008) / Keller, Kevin Lane Relationship marketing : exploring relational strategies in marketing (3rd ed, 2008) / Egan, John Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan Internet marketing : strategy, implementation and practice (4th ed, 2009) / Chaffey, Dave Marketing (2nd ed, 2011) / Baines, Paul Brands and branding (2nd ed, 2009) / Clifton, Rita Mobile marketing : the message revolution (2002) / Haig, Matt Building great customer experiences (2002) / Shaw, Colin Customer satisfaction : the customer experience through the customer's eyes (2007) / Hill, Nigel Direct marketing in practice (2002) / Thomas, Brian Direct marketing : strategy, planning, execution (4th ed, 2000) / Nash, Edward L. The practice of market research : an introduction (3rd ed, 2009) / McGivern, Yvonne Consumer behavior : buying, having, and being (8th ed, 2009) / Solomon, Michael R. Integrated advertising, promotion, and marketing communications (3rd ed, 2007) / Clow, Kenneth E. Consumer behaviour (2nd ed, 2009) / Evans, Martin Financial analysis (2nd ed, 1995) / Rees, Bill Strategic brand management (2007) / Elliott, Richard Marketing research. (10th ed, 2011) / Aaker, David A. Strategic marketing : creating competitive advantage (2010) / West, Douglas C. Strategy safari : the complete guide through the wilds of strategic management (2nd ed, 2009) / Mintzberg, Henry Managing change : a strategic approach to organizational dynamics (5th ed, 2009) / Burnes, Bernard Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane Interaction design : beyond human-computer interaction (2nd ed, 2007) / Sharp, Helen Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan Business research methods : a practical approach (2009) / Cameron, Sheila Risk issues and crisis management : a casebook of best practice (3rd ed, 2005) / Regester, Michael Accounting for managers : interpreting accounting information for decision-making (3rd ed, 2009) / Collier, Paul M. Sponsorship : for a return on investment (2007) / Masterman, Guy Research methods for business students (5th ed, 2009) / Saunders, Mark Customer relationship management : concepts and tools (2004) / Buttle, Francis Services marketing : integrating customer focus across the firm (5th ed, 2009) / Zeithaml, Valarie A. Accounting for managers (4th ed, 2008) / Abraham, Anne Financial services marketing (2000) / Harrison, Tina The business plan workbook : the definitive guide to researching, writing up and presenting a winning plan (6th ed, 2008) / Barrow, Colin The project workout : a toolkit for reaping the rewards from all your business projects (3rd ed, 2005) / Buttrick, Robert Relationship marketing : creating stakeholder value (2002) / Christopher, Martin Festival & special event management (4th ed, 2008) / Allen, Johnny Operations management (6th ed, 2010) / Slack, Nigel Electronic marketing : theory and practice for the twenty-first century (2004) / O'Connor, John Strategic management : awareness & change. (6th ed, 2010) / Thompson, John L. Niche tourism : contemporary issues, trends and cases (2005) / Novelli, Marina Strategic Internet Marketing 2.0 (2nd ed, 2004) / Dann, Susan J. Project management : a strategic planning approach (2005) / Gardiner, Paul D. Business research methods (2011) / Quinlan, Christina Commonsense direct marketing (4th ed, 2000) / Bird, Drayton Brand management : a theoretical and practical approach (2003) / Riezebos, H. J. Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave Consumer behavior (9th ed, 2007) / Schiffman, Leon G. Essentials of marketing research (4th ed, 2005) / Proctor, Tony Strategic customer care : an evolutionary approach to increasing customer value and profitability (1999) / Brown, Stanley A. Direct and interactive marketing (2001) / Sargeant, Adrian Principles of marketing (13th ed, 2010) / Kotler, Philip Business research methods (2nd ed, 2008) / Blumberg, Boris Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J. Key management models : the 60+ models every manager needs to know (2nd ed, 2009) / Assen, Marcel van Services marketing : integrating customer focus across the firm. (4th ed, 2006) / Zeithaml, Valarie A. Organizational behaviour and work : a critical introduction (3rd ed, 2010) / Wilson, Fiona M. The successful marketing plan : a disciplined and comprehensive approach (2nd ed, 1997) / Hiebing, Roman G. Researching and writing a dissertation : an essential guide for business students (3rd ed, 2010) / Fisher, C. M. Consumer behaviour : a European perspective (1998) / Antonides, Gerrit Brands and branding (2004) / Clifton, Rita Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim Advertising (2006) / Yeshin, Tony Kotler on marketing (2001) / Kotler, Philip Consumer behavior (4th ed, 2007) / Hoyer, Wayne D. Special events : the roots and wings of celebration (5th ed, 2008) / Goldblatt, Joe Jeff Finance and accounting for business (2nd ed, 2008) / Ryan, Bob Management accounting : principles and applications (2005) / Coombs, Hugh M. Principles of marketing (12th ed, 2008) / Kotler, Philip Marketing management. (12th ed, 2006) / Kotler, Philip Business research methods (10th ed, 2008) / Cooper, Donald R. Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley Designing the user interface : strategies for effective human-computer interaction. (4th ed, 2005) / Shneiderman, Ben Corporate social responsibility : readings and cases in a global context (2008) / Crane, Andrew