Profitable direct marketing| (2nd ed, 1992) / Kobs, Jim

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JOURNALS		BOOKS
		Profitable direct marketing (1998) / Jay, Ros The BDMA direct marketing desk reference (1991) / Kelly, Tessa Managing direct marketing (1990) / Mounsey, Philip The new direct marketing : how to implement a profit-driven database marketing strategy (3rd ed, 1999) / Batra, Rajeev The new integrated direct marketing (1998) / Berry, Mike Exploring direct marketing (1999) / O'Malley, Lisa Direct marketing : strategy, planning, execution (4th ed, 2000) / Nash, Edward L. Commonsense direct marketing (4th ed, 2000) / Bird, Drayton How to find and cultivate customers through direct marketing (1996) / Baier, Martin [electronic book] Direct and database marketing (1997) / McCorkell, Graeme Marketing management and strategy : a reader (4th ed, 1988) / Kotler, Philip Relationship marketing : successful strategies for the age of the customer (1991) / McKenna, Regis Promotional strategy : managing the marketing communications process (8th ed, 1994) / Engel, James F. The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M. Consumers (2002) / Arnould, Eric J. The customer service planner. (1992) / Christopher, Martin Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul International marketing (2000) / Cateora, Philip R. Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L. Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley Marketing and entrepreneurship in SMEs : an innovative approach (1995) / Carson, David Consumer behavior (8th ed, 1995) / Engel, James F. The marketing research process (4th ed, 1995) / Crimp, Margaret Management : theory and practice. (5th ed, 1996) / Cole, G. A. Applied consumer behaviour (1996) / Evans, Martin Organisational behaviour and analysis : an integrated approach (1998) / Rollinson, Derek