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Integrated marketing communications : the holistic approach| (1998) / Yeshin, Tony

book: http://library.hud.ac.uk/catlink/bib/321036

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  21. International marketing review
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  29. Journal of direct, data and digital marketing practice
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  44. Credit management
  45. Campaign (London. 1968)
  46. Advertising age
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  48. McKinsey quarterly
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  53. Brand strategy
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  55. Managerial finance
  56. Qualitative market research
  57. Journal of business strategy
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  60. Nation's restaurant news
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  2. Strategic marketing management 1999-2000 : planning and control, analysis and decision (1999) / Fifield, Paul
  3. Integrated marketing communications 2000-2001 (2000) / Yeshin, Tony
  4. Marketing communications (2001) / Pelsmacker, Patrick de
  5. The fall of advertising and the rise of PR (2002) / Ries, Al
  6. Essential of marketing communications (2nd ed, 2003) / Blythe, Jim
  7. Integrated marketing communications (2nd ed, 2005) / Pickton, David
  8. Integrated marketing communications 1999-2000. (1999) / Yeshin, Tony
  9. Positioning : the battle for your mind (20th ed, 2001) / Ries, Al
  10. Cases in marketing of services : an international collection (1993) / Meidan, Arthur
  11. The big idea (2000) / Jones, Robert
  12. The handbook of international marketing communications (2000) / Monye, Sylvester O.
  13. The new marketing paradigm (1994) / Schultz, Don E.
  14. International marketing research (2nd ed, 2000) / Craig, C. Samuel
  15. Targeting customers : how to use geodemographic and lifestyle data in your business (2nd ed, 1997) / Sleight, Peter
  16. The complete database marketer : second-generation strategies and techniques for tapping the power of your customer database (1996) / Hughes, Arthur Middleton
  17. Internet marketing (2000) / Sheth, Jagdish N.
  18. Marketing communications : a European perspective (3rd ed, 2007) / Pelsmacker, Patrick de
  19. Introduction to public relations (1989) / Black, Sam
  20. Marketing communications : an integrated approach (4th ed, 2004) / Smith, P.R
  21. Corporate reputation : managing the new strategic asset (1992) / Smythe, John
  22. Marketing communications classics : an international collection of classic and contemporary papers (2000) / FitzGerald, Maureen
  23. Marketing research for managers (2nd ed, 1996) / Crouch, Sunny
  24. Global marketing : foreign entry, local marketing, and global management (1997) / Johansson, Johny K.
  25. World Wide Web marketing : integrating the internet into your marketing strategy. (1995) / Sterne, Jim
  26. Emotional branding : the new paradigm for connecting brands to people (2001) / Gobé, Marc
  27. Handbook of public relations (6th ed, 2001) / Skinner, Chris
  28. The new integrated direct marketing (1998) / Berry, Mike
  29. Marketing research essentials (2nd ed, 1998) / McDaniel, Carl
  30. The marketing communications process (1976) / DeLozier, M Wayne
  31. Marketing communications : contexts contents and strategies. (2nd ed, 1999) / Fill, Chris
  32. Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
  33. Fashion marketing and PR. (1998) / Costantino, Maria
  34. Managing services marketing : text and readings (4th ed, 1999) / Bateson, John E. G.
  35. Marketing on the Internet : seven steps to building the Internet into your business (6th ed, 2003) / Zimmerman, Jan
  36. Customer relationship management : business guide (2000) / Reeves, Joanna
  37. Strategic marketing management 2000-2001 : planning and control (2000) / Fifield, Paul
  38. Strategic marketing (9th ed, 2009) / Cravens, David W.
  39. Marketing communications. (1965) / Crane, Edgar
  40. Advertising that pulls response (1990) / McCorkell, Graeme
  41. Integrated advertising, promotion, and marketing communications (3rd ed, 2007) / Clow, Kenneth E.
  42. Advertising and the mind of the consumer : what works, what doesn't and why (2nd ed, 2000) / Sutherland, Max
  43. Public relations writing and media techniques (4th ed, 2001) / Wilcox, Dennis L.
  44. Strategic marketing management : planning and control, analysis and decision. (1996) / Fifield, Paul
  45. International marketing : analysis and strategy (4th ed, 2004) / Onkvisit, Sak
  46. Online public relations (2001) / Phillips, David
  47. Marketing communications : contexts, strategies and applications (3rd ed, 2002) / Fill, Chris
  48. Strategic marketing : planning and control (1999) / Drummond, Graeme
  49. Cybermarketing : how to use the Internet to market your goods and services (2nd ed, 2000) / Bickerton, Pauline
  50. Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm (1999) / Gummesson, Evert
  51. Fashion marketing : an anthology of viewpoints and perspectives (1973) / Wills, Gordon
  52. Marketing strategy (2nd ed, 1998) / Fifield, Paul
  53. Marketing and information technology : the strategy, application and implementation of IT in marketing (1997) / O'Connor, John
  54. The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M.
  55. Marketing on the Internet : principles of online marketing (1999) / Strauss, Judy
  56. Services marketing (1995) / Woodruffe, Helen
  57. The new positioning : the latest on the world's #1 business strategy (1996) / Trout, Jack
  58. The strategic and operational planning of marketing (1986) / Greenley, Gordon E.
  59. Essentials of marketing research (3rd ed, 2002) / Proctor, Tony
  60. International marketing (8th ed, 2000) / Terpstra, Vern
  61. How to find and cultivate customers through direct marketing (1996) / Baier, Martin [electronic book]
  62. Public relations in practice : a casebook (1990) / Moss, Danny
  63. How to shop : with Mary, queen of shops (2007) / Portas, Mary
  64. Fashion advertising and promotion (1999) / Diamond, Jay
  65. Marketing plans : how to prepare them, how to use them (6th ed, 2007) / McDonald, Malcolm
  66. Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham
  67. Strategic marketing : creating competitive advantage (2010) / West, Douglas C.
  68. Brand asset management : driving profitable growth through your brands (2000) / Davis, Scott
  69. European cases in retailing (1999) / Dawson, John A.
  70. Advertising on the Internet (2nd ed, 1999) / Zeff, Robbin
  71. Marketing in the digital age (2nd ed, 2001) / O'Connor, John
  72. Planned press and public relations (3rd ed, 1993) / Jefkins, Frank William
  73. The marketing research process (5th ed, 2000) / Wright, Len Tiu
  74. Promotional strategy : managing the marketing communications process (8th ed, 1994) / Engel, James F.
  75. Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H.
  76. The fundamentals of advertising (1985) / Wilmshurst, John
  77. Understanding and designing market research (2nd ed, 2002) / Webb, John R.
  78. Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L.
  79. Ad worlds : brands, media, audiences (1998) / Myers, Greg
  80. Mastering public relations (2004) / Davis, Anthony
  81. Exploring direct marketing (1999) / O'Malley, Lisa
  82. Marketing management and strategy (3rd ed, 2002) / Doyle, P.
  83. Advertising worldwide : concepts, theories and practice of international, multinational and global advertising (2nd ed, 1994) / Mooij, Marieke K. de
  84. International marketing : consuming globally, thinking locally (2001) / McAuley, Andrew
  85. The management and practice of public relations (1995) / Stone, Norman
  86. Successful branding (2001) / Choudhury, Pran
  87. Direct marketing : strategy, planning, execution (4th ed, 2000) / Nash, Edward L.
  88. Retail marketing (1999) / Omar, Ogenyi
  89. The industrial market research handbook (3rd ed, 1992) / Hague, Paul N.
  90. Strategic marketing : creating competitive advantage (2006) / West, Douglas C.
  91. Fashion : from concept to consumer (9th ed, 2008) / Frings, Gini Stephens
  92. Public relations : a practical guide to the basics (2nd ed, 2003) / Henslowe, Philip
  93. How to prepare a marketing plan : a guide to reaching the consumer market (5th ed, 1998) / Stapleton, John, fl
  94. Consumer behavior and managerial decision making (1999) / Kardes, Frank R.
  95. International marketing (3rd ed, 1998) / Paliwoda, Stanley J.
  96. Fashion marketing (2nd ed, 2002) / Easey, Mike
  97. Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R.
  98. Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S.
  99. Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian
  100. The fundamentals of advertising (2nd ed, 1999) / Wilmshurst, John

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