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Brand management : a theoretical and practical approach (2003) / Riezebos, H. J. Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. Brand warriors : corporate leaders share their winning strategies (1997) / Gilmore, Fiona Branded? (2000) / Williams, Gareth Strategic marketing management 2000-2001 : planning and control (2000) / Fifield, Paul Brand warriors : corporate leaders share their winning strategies (1999) / Gilmore, Fiona Strategic brand management (2007) / Elliott, Richard The reality of global brands : cases and strategies for successful management of international brands (1996) / Hankinson, Graham Corporate cultures and global brands (2004) / Rothacher, Albrecht Marketing on the Internet : principles of online marketing (1999) / Strauss, Judy Understanding and designing market research (2nd ed, 2002) / Webb, John R. Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco Cybermarketing : how to use the Internet to market your goods and services (2nd ed, 2000) / Bickerton, Pauline Branded : the buying and selling of teenagers (2004) / Quart, Alissa E-marketing strategy (2001) / Chaston, Ian Marketing for tourism (3rd ed, 1995) / Holloway, J. Christopher Advertising worldwide : concepts, theories and practice of international, multinational and global advertising (2nd ed, 1994) / Mooij, Marieke K. de Marketing in the digital age (2nd ed, 2001) / O'Connor, John International marketing strategy (5th ed, 2005) / Bradley, Frank New products management (6th ed, 2000) / Crawford, C. Merle Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane The fundamentals of corporate communication. (1999) / Dolphin, Richard R. The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M. Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony Strategic public relations (1995) / Hart, Norman A. Introduction to hospitality operations (1996) / Jones, Peter Fashion marketing : contemporary issues (2001) / Hines, Tony Hospitality retail management : a unit manager's guide (2000) / Lashley, Conrad Consumers (2002) / Arnould, Eric J. Integrated marketing communications 2000-2001 (2000) / Yeshin, Tony Marketing management and strategy (3rd ed, 2002) / Doyle, P. Managing people in the hospitality industry (3rd ed, 1998) / Mullins, Laurie J. Marketing strategy (2nd ed, 1998) / Fifield, Paul Marketing research : measurement and method : a text with cases (6th ed, 1993) / Tull, Donald S. Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R. Advertising : what it is and how to do it (3rd ed, 1993) / White, Roderick Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave Human resource management in the hospitality and tourism industry. (2nd ed, 1996) / Riley, Michael Motivation and work behavior (5th ed, 1991) / Porter, Lyman W. Advertising : principles & practice (7th ed, 2006) / Wells, William Advertising on the Internet (2nd ed, 1999) / Zeff, Robbin Applied marketing research (1992) / Moutinho, Luiz Marketing in travel and tourism (3rd ed, 2001) / Middleton, Victor T. C. Understanding customers. (1997) / Rice, Chris Understanding the hospitality consumer (2002) / Williams, Alistair Business marketing management : a strategic view of industrial and organizational markets (7th ed, 2001) / Hutt, Michael D. 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