- Journal of customer behaviour
- Journal of marketing communications
- ABA bank marketing
- Journal of interactive marketing
- Journal of direct, data and digital marketing practice
- Journal of the Academy of Marketing Science
- Apparel (New York, N.Y.)
- Marketing research (Chicago, Ill.)
- Management accounting research
- Journal of marketing research
- Credit management
- Journal of brand management
- Journal of marketing management
- Marketing news
- International journal of business and management
- International journal of bank marketing
- B to B
- Journal of product & brand management
- Managerial finance
- Journal of consumer research
- Marketing magazine (Toronto)
- Advertising age
- Journal of business & industrial marketing
- Journal of advertising
- Industrial management + data systems
- Journal of consumer marketing
- Marketing week
- Business process management journal
- Grocer
- Journal of marketing
- European business review
- Strategic direction (Bradford, England)
- European journal of marketing
- European journal of operational research
- Marketing intelligence & planning
| | - Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane
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