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- International marketing (3rd ed, 1998) / Paliwoda, Stanley J.
- Global marketing strategy (1995) / Douglas, Susan P.
- The industrial market research handbook (3rd ed, 1992) / Hague, Paul N.
- Integrated marketing communications 2000-2001 (2000) / Yeshin, Tony
- Global marketing management : a strategic perspective (2nd ed, 1993) / Toyne, Brian
- The internationalization of the firm (2nd ed, 1999) / Buckley, Peter J.
- International marketing (8th ed, 2000) / Terpstra, Vern
- Global marketing strategy (1998) / Chee, Harold
- Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre
- Industrial marketing strategy (3rd ed, 1991) / Webster, Frederick E.
- Business marketing management : a strategic view of industrial and organizational markets (7th ed, 2001) / Hutt, Michael D.
- The business and marketing environment (3rd ed, 1999) / Palmer, Adrian
- Promotional strategy : managing the marketing communications process (8th ed, 1994) / Engel, James F.
- International marketing (2000) / Cateora, Philip R.
- Strategic business marketing (3rd ed, 1995) / Chisnall, Peter M.
- Marketing research : an applied orientation (1993) / Malhotra, Naresh K.
- Consumers (2002) / Arnould, Eric J.
- Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
- Marketing research (6th ed, 2001) / Chisnall, Peter M.
- Consumer behavior (8th ed, 1995) / Engel, James F.
- The marketing research process (4th ed, 1995) / Crimp, Margaret
- Competitive advantage : creating and sustaining superior performance (1985) / Porter, Michael E.
- Competitive strategy : techniques for analyzing industries and competitors : with a new introduction (1998) / Porter, Michael E.
- Marketing (1998) / Lancaster, Geoffrey A.
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