- Journal of strategic marketing
- Journal of consumer policy
- Journal of financial services marketing
- Journal of marketing communications
- Journal of targeting, measurement and analysis for marketing
- Review of international economics
- Business strategy series
- Journal of consumer psychology
- International journal of research in marketing
- Sales & marketing management
- Journal of economic issues
- Journal of the Academy of Marketing Science
- Journal of product & brand management
- Journal of consumer behaviour
- Journal of direct, data and digital marketing practice
- Journal of retailing
- International journal of consumer studies
- European business review
- American banker
- International journal of bank marketing
- International business review
- Journal of services marketing
- Journal of consumer research
- Journal of economic perspectives
- Journal of advertising research
- Journal of service research : JSR
- Adweek (2003)
- Corporate communications
- Business insurance
- Country monitor (New York, N.Y.)
- MIT Sloan management review
- Journal of brand management
- Industrial marketing management
- Journal of consumer marketing
- Marketing intelligence & planning
- International journal of retail & distribution management
- Journal of marketing
- Managing service quality
- B to B
- Journal of business research
- European management journal
- Strategic change
- Brand strategy
- Journal of business & industrial marketing
- New media age
- Long range planning
- Marketing news
- Journal of international business studies
- European journal of marketing
- Journal of business strategy
- Brandweek (New York, N.Y.)
- Marketing week
- Strategy & leadership
- Harvard business review
- Grocer
- Strategic management journal
- Advertising age
- National Institute economic review
- PR week (U.K. edition)
- International marketing review
- Management today
- Industrial management + data systems
- Campaign (London. 1968)
- International journal of public sector management
- Marketing (London)
- Design week
- International journal of operations & production management
- British food journal (1966)
- International journal of physical distribution & logistics management
- European journal of operational research
- Management decision
- Management research news
| | - Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm (1999) / Gummesson, Evert
- Advances in relationship marketing (1995) / Payne, Adrian
- Relationship marketing (1995) / Stone, Merlin
- The one to one future : building relationships one customer at a time (1993) / Peppers, Don
- Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers (2001) / Foss, Bryan
- The one to one future : building relationships one customer at a time (1st ed, 1993) / Peppers, Don
- Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin
- Relationship marketing : successful strategies for the age of the customer (1991) / McKenna, Regis
- The loyalty effect : the hidden force behind growth, profits, and lasting value (1996) / Reichheld, Frederick F.
- The power of relationship marketing : how to keep customers for life (1994) / Cram, Tony
- Relationship marketing : creating stakeholder value (2002) / Christopher, Martin
- Managing services marketing : text and readings (4th ed, 1999) / Bateson, John E. G.
- Relationship marketing : bringing quality, customer service and marketing together (1991) / Christopher, Martin
- Customer clubs and loyalty programmes : a practical guide (1998) / Butscher, Stephan A.
- Researching business markets : the IMRA handbook of business-to-business marketing research (1991) / Sutherland, Ken
- Understanding business markets : interaction, relationships and networks (2nd ed, 1997) / Ford, David
- Exploring direct and relationship marketing (2nd ed, 2004) / Evans, Martin
- Customers, competition and choice. (1993) / Manchester Open Learning
- Customer relationship management : perspectives from the marketplace (2003) / Knox, Simon
- Total quality service : how organizations use it to gain competitive advantage (1992) / Brown, Stanley A.
- Brand.new. (2000) / Pavitt, Jane
- Customer relationship management : business guide (2000) / Reeves, Joanna
- Services marketing : people, technology, strategy (4th ed, 2001) / Lovelock, Christopher H.
- Exploring direct marketing (1999) / O'Malley, Lisa
- Strategic marketing management : planning, implementation and control (3rd ed, 2005) / Wilson, R. M. S.
- Relationship marketing : exploring relational strategies in marketing (3rd ed, 2008) / Egan, John
- What customers value most : how to achieve business transformation by focusing on processes that touch your customers : satisfied customers, increased revenue, improved profitability (1995) / Brown, Stanley A.
- The new marketing paradigm (1994) / Schultz, Don E.
- Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B.
- Industrial marketing : analysis, planning, and control (2nd ed, 1991) / Reeder, Robert R.
- Integrated marketing communications 2000-2001 (2000) / Yeshin, Tony
- New marketing strategies : evolving flexible processes to fit market circumstance (1999) / Chaston, Ian
- Kotler on marketing : how to create, win and dominate markets. (1999) / Kotler, Philip
- Inclusive branding : the why and how of a holistic approach to brands (2002) / Schmidt, Klaus
- Loyalty.com : customer relationship management in the new era of Internet marketing (2000) / Newell, Frederick
- Profitable direct marketing (1998) / Jay, Ros
- Marketing communications. (1965) / Crane, Edgar
- What customers like about you : adding emotional value for service excellence and competitive advantage (1998) / Freemantle, David
- Basic marketing research. (4th ed, 2001) / Churchill, Gilbert A.
- The industrial market research handbook (3rd ed, 1992) / Hague, Paul N.
- Competitive customer care : a guide to keeping customers (1992) / Stone, Merlin
- Marketing strategy (2nd ed, 1998) / Fifield, Paul
- The direct marketing guide. (1998)
- Strategic customer care : an evolutionary approach to increasing customer value and profitability (1999) / Brown, Stanley A.
- Direct marketing : strategy, planning, execution (4th ed, 2000) / Nash, Edward L.
- Direct marketing in practice (2002) / Thomas, Brian
- CRM : redefining customer relationship management (2002) / Peel, Jeffrey
- Customer responsive management : the flexible advantage (1996) / Davis, Frank W.
- Guerrilla marketing on the Internet : the complete guide to making money on-line (1995) / Levinson, Jay Conrad
- Marketing research for managers (2nd ed, 1996) / Crouch, Sunny
- Direct marketing management (1989) / Roberts, Mary Lou
- Valuing your customers : from quality information to quality relationships through database marketing (1995) / Jenkinson, Angus
- Satisfaction : a behavioral perspective on the consumer (1997) / Oliver, Richard L.
- Interviewing (1993) / Hague, Paul N.
- Practical sponsorship (1987) / Turner, Stuart
- Making customer satisfaction happen : a strategy for delighting customers (1994) / McNealy, Roderick M.
- Direct and database marketing (1997) / McCorkell, Graeme
- Marketing on the Internet : principles of online marketing (1999) / Strauss, Judy
- Marketing communications : an integrated approach (4th ed, 2004) / Smith, P.R
- Customer relationship management : electronic customer care in the new economy (2002) / Muther, Andreas
- Understanding and designing market research (2nd ed, 2002) / Webb, John R.
- Commonsense direct marketing (4th ed, 2000) / Bird, Drayton
- E-Commerce (2001) / Rayport, Jeffrey F.
- Quality: sustaining customer service (1993) / Taylor, Lynda King
- How to find and cultivate customers through direct marketing (1996) / Baier, Martin [electronic book]
- The marketing communications process (1976) / DeLozier, M Wayne
- Global marketing management : a strategic perspective (2nd ed, 1993) / Toyne, Brian
- The customer service planner. (1992) / Christopher, Martin
- Direct and interactive marketing (2001) / Sargeant, Adrian
- The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M.
- Positioning : the battle for your mind (1st ed, 1986) / Ries, Al
- Marketing research : an applied approach (2000) / Malhotra, Naresh K.
- Service quality : new directions in theory and practice (1994) / Rust, Roland T.
- Understanding the consumer : a psychological approach (1997) / Statt, David A.
- In charge of customer satisfaction : a competence approach (1997) / Cartwright, Roger
- Marketing communications classics : an international collection of classic and contemporary papers (2000) / FitzGerald, Maureen
- New product development : a reader (1996) / Hart, Susan J.
- Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L.
- Corporate communication (3rd ed, 2003) / Argenti, Paul A.
- Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan
- Marketing management and strategy : a reader (4th ed, 1988) / Kotler, Philip
- Operations management : focusing on quality and competitiveness (2nd edition, 1998) / Russell, Roberta S
- Marketing management : analysis, planning, implementation and control (9th ed, 1996) / Kotler, Philip
- Making customers count : a guide to excellence in customer care (1994) / Clutterbuck, David
- Customer care : strategy for the 90s. (1994) / Cardwell, Margaret
- Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
- Consumer behaviour : a European perspective (1999) / Solomon, Michael R.
- Marketing management and strategy (3rd ed, 2002) / Doyle, P.
- Advertising management (5th ed, 1996) / Batra, Rajeev
- Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony
- Advertising that pulls response (1990) / McCorkell, Graeme
- Even more offensive marketing : an exhilarating action guide to winning in business (1997) / Davidson, Hugh
- Advertising on the Internet (2nd ed, 1999) / Zeff, Robbin
- All consumers are not created equal : the differential marketing strategy for brand loyalty and profits (1995) / Hallberg, Garth
- International marketing (3rd ed, 1998) / Paliwoda, Stanley J.
- The marketing research process (4th ed, 1995) / Crimp, Margaret
- Consumer market research handbook (3rd ed, 1988) / Downham, John
- Kotler on marketing (2001) / Kotler, Philip
- Marketing in the digital age (2nd ed, 2001) / O'Connor, John
- Building brands directly : creating business value from customer relationships (1996) / Pearson, Stewart
|