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Relationship marketing for competitive advantage : winning and keeping customers| (1998) / Payne, Adrian

book: http://library.hud.ac.uk/catlink/bib/315528

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  6. Review of international economics
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  10. Sales & marketing management
  11. Journal of economic issues
  12. Journal of the Academy of Marketing Science
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  22. Journal of services marketing
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  27. Adweek (2003)
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  48. Journal of international business studies
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  50. Journal of business strategy
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  59. PR week (U.K. edition)
  60. International marketing review
  61. Management today
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  1. Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm (1999) / Gummesson, Evert
  2. Advances in relationship marketing (1995) / Payne, Adrian
  3. Relationship marketing (1995) / Stone, Merlin
  4. The one to one future : building relationships one customer at a time (1993) / Peppers, Don
  5. Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers (2001) / Foss, Bryan
  6. The one to one future : building relationships one customer at a time (1st ed, 1993) / Peppers, Don
  7. Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin
  8. Relationship marketing : successful strategies for the age of the customer (1991) / McKenna, Regis
  9. The loyalty effect : the hidden force behind growth, profits, and lasting value (1996) / Reichheld, Frederick F.
  10. The power of relationship marketing : how to keep customers for life (1994) / Cram, Tony
  11. Relationship marketing : creating stakeholder value (2002) / Christopher, Martin
  12. Managing services marketing : text and readings (4th ed, 1999) / Bateson, John E. G.
  13. Relationship marketing : bringing quality, customer service and marketing together (1991) / Christopher, Martin
  14. Customer clubs and loyalty programmes : a practical guide (1998) / Butscher, Stephan A.
  15. Researching business markets : the IMRA handbook of business-to-business marketing research (1991) / Sutherland, Ken
  16. Understanding business markets : interaction, relationships and networks (2nd ed, 1997) / Ford, David
  17. Exploring direct and relationship marketing (2nd ed, 2004) / Evans, Martin
  18. Customers, competition and choice. (1993) / Manchester Open Learning
  19. Customer relationship management : perspectives from the marketplace (2003) / Knox, Simon
  20. Total quality service : how organizations use it to gain competitive advantage (1992) / Brown, Stanley A.
  21. Brand.new. (2000) / Pavitt, Jane
  22. Customer relationship management : business guide (2000) / Reeves, Joanna
  23. Services marketing : people, technology, strategy (4th ed, 2001) / Lovelock, Christopher H.
  24. Exploring direct marketing (1999) / O'Malley, Lisa
  25. Strategic marketing management : planning, implementation and control (3rd ed, 2005) / Wilson, R. M. S.
  26. Relationship marketing : exploring relational strategies in marketing (3rd ed, 2008) / Egan, John
  27. What customers value most : how to achieve business transformation by focusing on processes that touch your customers : satisfied customers, increased revenue, improved profitability (1995) / Brown, Stanley A.
  28. The new marketing paradigm (1994) / Schultz, Don E.
  29. Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B.
  30. Industrial marketing : analysis, planning, and control (2nd ed, 1991) / Reeder, Robert R.
  31. Integrated marketing communications 2000-2001 (2000) / Yeshin, Tony
  32. New marketing strategies : evolving flexible processes to fit market circumstance (1999) / Chaston, Ian
  33. Kotler on marketing : how to create, win and dominate markets. (1999) / Kotler, Philip
  34. Inclusive branding : the why and how of a holistic approach to brands (2002) / Schmidt, Klaus
  35. Loyalty.com : customer relationship management in the new era of Internet marketing (2000) / Newell, Frederick
  36. Profitable direct marketing (1998) / Jay, Ros
  37. Marketing communications. (1965) / Crane, Edgar
  38. What customers like about you : adding emotional value for service excellence and competitive advantage (1998) / Freemantle, David
  39. Basic marketing research. (4th ed, 2001) / Churchill, Gilbert A.
  40. The industrial market research handbook (3rd ed, 1992) / Hague, Paul N.
  41. Competitive customer care : a guide to keeping customers (1992) / Stone, Merlin
  42. Marketing strategy (2nd ed, 1998) / Fifield, Paul
  43. The direct marketing guide. (1998)
  44. Strategic customer care : an evolutionary approach to increasing customer value and profitability (1999) / Brown, Stanley A.
  45. Direct marketing : strategy, planning, execution (4th ed, 2000) / Nash, Edward L.
  46. Direct marketing in practice (2002) / Thomas, Brian
  47. CRM : redefining customer relationship management (2002) / Peel, Jeffrey
  48. Customer responsive management : the flexible advantage (1996) / Davis, Frank W.
  49. Guerrilla marketing on the Internet : the complete guide to making money on-line (1995) / Levinson, Jay Conrad
  50. Marketing research for managers (2nd ed, 1996) / Crouch, Sunny
  51. Direct marketing management (1989) / Roberts, Mary Lou
  52. Valuing your customers : from quality information to quality relationships through database marketing (1995) / Jenkinson, Angus
  53. Satisfaction : a behavioral perspective on the consumer (1997) / Oliver, Richard L.
  54. Interviewing (1993) / Hague, Paul N.
  55. Practical sponsorship (1987) / Turner, Stuart
  56. Making customer satisfaction happen : a strategy for delighting customers (1994) / McNealy, Roderick M.
  57. Direct and database marketing (1997) / McCorkell, Graeme
  58. Marketing on the Internet : principles of online marketing (1999) / Strauss, Judy
  59. Marketing communications : an integrated approach (4th ed, 2004) / Smith, P.R
  60. Customer relationship management : electronic customer care in the new economy (2002) / Muther, Andreas
  61. Understanding and designing market research (2nd ed, 2002) / Webb, John R.
  62. Commonsense direct marketing (4th ed, 2000) / Bird, Drayton
  63. E-Commerce (2001) / Rayport, Jeffrey F.
  64. Quality: sustaining customer service (1993) / Taylor, Lynda King
  65. How to find and cultivate customers through direct marketing (1996) / Baier, Martin [electronic book]
  66. The marketing communications process (1976) / DeLozier, M Wayne
  67. Global marketing management : a strategic perspective (2nd ed, 1993) / Toyne, Brian
  68. The customer service planner. (1992) / Christopher, Martin
  69. Direct and interactive marketing (2001) / Sargeant, Adrian
  70. The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M.
  71. Positioning : the battle for your mind (1st ed, 1986) / Ries, Al
  72. Marketing research : an applied approach (2000) / Malhotra, Naresh K.
  73. Service quality : new directions in theory and practice (1994) / Rust, Roland T.
  74. Understanding the consumer : a psychological approach (1997) / Statt, David A.
  75. In charge of customer satisfaction : a competence approach (1997) / Cartwright, Roger
  76. Marketing communications classics : an international collection of classic and contemporary papers (2000) / FitzGerald, Maureen
  77. New product development : a reader (1996) / Hart, Susan J.
  78. Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L.
  79. Corporate communication (3rd ed, 2003) / Argenti, Paul A.
  80. Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan
  81. Marketing management and strategy : a reader (4th ed, 1988) / Kotler, Philip
  82. Operations management : focusing on quality and competitiveness (2nd edition, 1998) / Russell, Roberta S
  83. Marketing management : analysis, planning, implementation and control (9th ed, 1996) / Kotler, Philip
  84. Making customers count : a guide to excellence in customer care (1994) / Clutterbuck, David
  85. Customer care : strategy for the 90s. (1994) / Cardwell, Margaret
  86. Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
  87. Consumer behaviour : a European perspective (1999) / Solomon, Michael R.
  88. Marketing management and strategy (3rd ed, 2002) / Doyle, P.
  89. Advertising management (5th ed, 1996) / Batra, Rajeev
  90. Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony
  91. Advertising that pulls response (1990) / McCorkell, Graeme
  92. Even more offensive marketing : an exhilarating action guide to winning in business (1997) / Davidson, Hugh
  93. Advertising on the Internet (2nd ed, 1999) / Zeff, Robbin
  94. All consumers are not created equal : the differential marketing strategy for brand loyalty and profits (1995) / Hallberg, Garth
  95. International marketing (3rd ed, 1998) / Paliwoda, Stanley J.
  96. The marketing research process (4th ed, 1995) / Crimp, Margaret
  97. Consumer market research handbook (3rd ed, 1988) / Downham, John
  98. Kotler on marketing (2001) / Kotler, Philip
  99. Marketing in the digital age (2nd ed, 2001) / O'Connor, John
  100. Building brands directly : creating business value from customer relationships (1996) / Pearson, Stewart

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