- Worldwide videotex update
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- Journal of organizational computing and electronic commerce
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- Journal of relationship marketing (Binghamton, N.Y.)
- Total telecom
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- People & strategy : journal of the Human Resource Planning Society
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- Economics of transition
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| | - Mastering the business of sport sponsorship (2008) / Savage, Philip
- Branded nation : the marketing of Megachurch, College Inc. and Museumworld (2005) / Twitchell, James B.
- Mobile marketing : achieving competitive advantage through wireless technology (2006) / Michael, Alex
- The practice of public relations (11th ed, 2011) / Seitel, Fraser P.
- Internet marketing : strategy, implementation and practice (4th ed, 2009) / Chaffey, Dave
- Developing successful sport marketing plans (2nd ed, 2005) / Stotlar, David Kent
- Successful direct marketing methods : interactive, database, and customer-based marketing for digital age (8th ed, 2008) / Stone, Bob
- Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R.
- Emarketing excellence : the heart of ebusiness (2nd ed, 2005) / Smith, P. R.
- Strategic market management (9th ed, 2011) / Aaker, David A.
- Consumers (2nd ed, 2004) / Arnould, Eric J.
- Strategic marketing (9th ed, 2009) / Cravens, David W.
- The practice of market research : an introduction (3rd ed, 2009) / McGivern, Yvonne
- Customer relationship management : a databased approach (2006) / Kumar, V.
- Marketing research. (10th ed, 2011) / Aaker, David A.
- Mobile marketing : the message revolution (2002) / Haig, Matt
- Strategic marketing : planning and control (3rd ed, 2008) / Drummond, Graeme
- A master class in brand planning : the timeless works of Stephen King (2007) / King, Stephen
- Consumer behavior : buying, having, and being (8th ed, 2009) / Solomon, Michael R.
- Integrated advertising, promotion, and marketing communications (3rd ed, 2007) / Clow, Kenneth E.
- Strategic brand management (2007) / Elliott, Richard
- Strategic marketing : creating competitive advantage (2010) / West, Douglas C.
- Marketing research : an applied orientation (6th ed, 2010) / Malhotra, Naresh K.
- Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J.
- Relationship marketing : exploring relational strategies in marketing (3rd ed, 2008) / Egan, John
- Global marketing : a decision-oriented approach (5th ed, 2011) / Hollensen, Svend
- The business plan workbook : the definitive guide to researching, writing up and presenting a winning plan (6th ed, 2008) / Barrow, Colin
- Best practice cases in branding : lessons from the world's strongest brands (3rd ed, 2008) / Keller, Kevin Lane
- Marketing communications : interactivity, communities and content (5th ed, 2009) / Fill, Chris
- Commonsense direct marketing (4th ed, 2000) / Bird, Drayton
- Sports marketing : a strategic perspective. (3rd ed, 2005) / Shank, Matthew D.
- Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane
- Customer relationship management : perspectives from the marketplace (2003) / Knox, Simon
- Small business management and entrepreneurship. (5th ed, 2006) / Stokes, David
- Customer relationship management : concepts and tools (2004) / Buttle, Francis
- Business research methods : a practical approach (2009) / Cameron, Sheila
- Business research methods (2nd ed, 2008) / Blumberg, Boris
- E-business and e-commerce management : strategy, implementation and practice (3rd ed, 2007) / Chaffey, Dave
- Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave
- Marketing (2008) / Baines, Paul
- Strategic marketing : creating competitive advantage (2006) / West, Douglas C.
- Direct and interactive marketing (2001) / Sargeant, Adrian
- Contemporary strategy analysis : text and cases (7th ed, 2010) / Grant, Robert M.
- Managing change : a strategic approach to organizational dynamics (5th ed, 2009) / Burnes, Bernard
- Economics (11th ed, 2007) / Lipsey, Richard G.
- Strategic brand management : building, measuring, and managing brand equality (2nd ed, 2003) / Keller, Kevin Lane
- Principles of marketing (13th ed, 2010) / Kotler, Philip
- Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
- Change management : a guide to effective implementation (3rd ed, 2008) / Paton, Robert A.
- Consumer behaviour : a European perspective (2nd ed, 2002) / Solomon, Michael R.
- Electronic marketing : theory and practice for the twenty-first century (2004) / O'Connor, John
- International business (5th ed, 2009) / Rugman, Alan M.
- Project management : a managerial approach (5th ed, 2003) / Meredith, Jack R.
- Principles of marketing (12th ed, 2008) / Kotler, Philip
- Researching and writing a dissertation : an essential guide for business students (3rd ed, 2010) / Fisher, C. M.
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- Marketing management and strategy (4th ed, 2006) / Doyle, Peter2003
- An integrated approach to business studies (4th ed, 2000) / Jewell, Bruce R.
- Consumer behavior : building marketing strategy. (10th ed, 2007) / Hawkins, Del I.
- Services marketing : integrating customer focus across the firm. (4th ed, 2006) / Zeithaml, Valarie A.
- Advertising (2006) / Yeshin, Tony
- Sponsorship : for a return on investment (2007) / Masterman, Guy
- Marketing in the digital age (2nd ed, 2001) / O'Connor, John
- Foundations of marketing (2nd ed, 2006) / Jobber, David
- Relationship marketing : creating stakeholder value (2002) / Christopher, Martin
- Customer clubs and loyalty programmes : a practical guide (1998) / Butscher, Stephan A.
- Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim
- E-marketing. (4th ed, 2006) / Strauss, Judy
- Brands and branding (2004) / Clifton, Rita
- International business (4th ed, 2006) / Rugman, Alan M.
- Research methods for business students (5th ed, 2009) / Saunders, Mark
- Marketing : concepts and strategies. (5th ed, 2006) / Dibb, Sally
- Project management (8th ed, 2003) / Lock, Dennis
- Consumer behavior (9th ed, 2007) / Schiffman, Leon G.
- CRM : redefining customer relationship management (2002) / Peel, Jeffrey
- Organisational behaviour and analysis : an integrated approach (4th ed, 2008) / Rollinson, Derek
- Financial markets and institutions (4th ed, 2004) / Howells, P. G. A.
- Organizational behaviour / David A. Buchanan, Andrzej A. Huczynski. (7th ed, 2010) / Buchanan, David A.
- Accounting : an introduction (4th ed, 2008) / McLaney, E. J.
- Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R.
- Project management : planning and control techniques (5th ed, 2006) / Burke, Rory
- Economics for business (4th ed, 2007) / Sloman, John
- Principles of marketing. (4th ed, 2006) / Brassington, Frances
- Strategic Internet Marketing 2.0 (2nd ed, 2004) / Dann, Susan J.
- European business (2nd ed, 2006) / Johnson, Debra
- Exploring strategy. Text & cases (9th ed, 2011) / Johnson, Gerry
- Cite them right : the essential referencing guide (2008) / Pears, Richard
- Research methods for business : a skill-building approach. (5th ed, 2010) / Sekaran, Uma
- Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan
- Marketing research (7th ed, 2005) / Chisnall, Peter M.
- Marketing management. (12th ed, 2006) / Kotler, Philip
- Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
- Branding across borders : a guide to global brand marketing (2002) / Gregory, James R.
- Loyalty.com : customer relationship management in the new era of Internet marketing (2000) / Newell, Frederick
- The loyalty effect : the hidden force behind growth, profits, and lasting value (1996) / Reichheld, Frederick F.
- Essentials of marketing (2nd ed, 2007) / Brassington, Frances
- Discovering statistics using SPSS : (and sex and drugs and rock 'n' roll) (3rd ed, 2009) / Field, Andy P.
- E-marketing strategy (2001) / Chaston, Ian
- Market segmentation : how to do it, how to profit from it (3rd ed, 2004) / McDonald, Malcolm
- Marketing management and strategy (3rd ed, 2002) / Doyle, P.
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