Journal of advertising research

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JOURNALS		BOOKS
Journal of current issues and research in advertising Journal of real estate research Journal of marketing communications International journal of advertising Journal of promotion management Journal of sensory studies Advances in consumer research Direct (Stamford, Conn.) Asian journal of communication International journal of medical marketing Emerging markets review Journal of the Market Research Society Journal of international consumer marketing Australasian marketing journal Journal of Euro-marketing Journal of the Academy of Marketing Science Mathematics and computers in simulation Journal of interactive marketing Psychology & marketing Journal of targeting, measurement and analysis for marketing Marketing letters MC technology marketing intelligence Journal of consumer psychology Journal of nonprofit & public sector marketing Admedia Pricing strategy & practice International journal of electronic commerce Sport marketing quarterly Electronic markets Journal of advertising Journal of consumer policy Response (Duluth, Minn.) Journal of Indian business research International journal of market research Journal of international food & agribusiness marketing Journal of database marketing NZ marketing magazine Quantitative marketing and economics Gases & welding distributor Bulletin of the American Society for Information Science and Technology DM news Regional science and urban economics International review of retail, distribution and consumer research Journal of consumer behaviour Japanese economic review (Oxford, England) B&T Magazine PROMO (Danbury, Conn.) Journal of the Japanese and international economies Journal of the Academy of Marketing Science Journal of consumer research Global finance journal International journal of marketing studies Marketing magazine (Toronto) Journal of empirical finance Advertising age's business marketing Journal of public relations research Journal of wine research Economic journal (London) Marketing science (Providence, R.I.) Journal of relationship marketing (Binghamton, N.Y.) Journal of direct, data and digital marketing practice Bank marketing IOMA's report on managing credit, receivables & collections Review of industrial organization Journal of marketing management International communication gazette Journal of database marketing & customer strategy management Journal of brand management Veja Interiors (New York, N.Y. 1978) Journal of product & brand management Journal of behavioral decision making Journal of consumer culture Journal of marketing research International journal of industrial organization Journal of consumer marketing Electronic commerce research and applications Brandweek (New York, N.Y.) Journal of international marketing (East Lansing, Mich.) Federal communications law journal Bank technology news Electric light & power Journal of economic psychology International journal of research in marketing Food quality and preference Retail traffic Health marketing quarterly Marketing management (Chicago, Ill.) Growth and change Medical marketing & media European sport management quarterly Public relations quarterly Socio-economic planning sciences Journal of statistical planning and inference Bulletin of the American Society for Information Science and Technology Journal of internet banking and commerce : JIBC Journal of retailing Journal of marketing theory and practice Journal of business and management Manager update		Cross-cultural marketing : theory, practice and relevance (2009) / Burton, Dawn Sponsorship works : the essential casebook for brands, agencies and rights holders / [Editor: Luke Upton]. (2010) / Sports Business Mobile marketing : achieving competitive advantage through wireless technology (2006) / Michael, Alex The fundamentals of branding (2009) / Davis, Melissa Marketing research : tools & techniques (2nd ed, 2010) / Bradley, Nigel Sponsorship : strategies for maximising the return on inverstment (2006) / Kolah, Ardi Strategic advertising management (3rd ed, 2009) / Percy, Larry The advertising and consumer culture reader (2009) / Turow, Joseph Sports marketing : a strategic perspective (4th ed, 2009) / Shank, Matthew D. The practice of public relations (11th ed, 2011) / Seitel, Fraser P. Strategic marketing : planning and control (3rd ed, 2008) / Drummond, Graeme Strategic market management (9th ed, 2011) / Aaker, David A. Marketing across cultures (5th ed, 2009) / Usunier, Jean-Claude Consumers (2nd ed, 2004) / Arnould, Eric J. Marketing and football : an international perspective (2007) / Desbordes, Michel Brand failures : the truth about the 100 biggest branding mistakes of all time (2003) / Haig, Matt Global marketing and advertising : understanding cultural paradoxes (3rd ed, 2010) / Mooij, Marieke K. de Marketing communications : interactivity, communities and content (5th ed, 2009) / Fill, Chris Advertising and society : controversies and consequences (2009) / Pardun, Carol J. Advertising is dead - long live advertising! (2006) / Himpe, Tom Consumer behavior : buying, having, and being (9th ed, 2011) / Solomon, Michael R. The practice of market research : an introduction (3rd ed, 2009) / McGivern, Yvonne Marketing research : an applied orientation (6th ed, 2010) / Malhotra, Naresh K. Brands and branding (2nd ed, 2009) / Clifton, Rita Integrated advertising, promotion, and marketing communications (3rd ed, 2007) / Clow, Kenneth E. Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R. Marketing communications : a European perspective (3rd ed, 2007) / Pelsmacker, Patrick de International marketing (13th ed, 2007) / Cateora, Philip R. Sponsorship : for a return on investment (2007) / Masterman, Guy Advertising : principles & practice. (8th ed, 2009) / Wells, William This is PR : the realities of public relations (10th ed, 2010) / Newsom, Doug Best practice cases in branding : lessons from the world's strongest brands (3rd ed, 2008) / Keller, Kevin Lane Changing consumer behaviour. (1990) / East, Robert Marketing research. (10th ed, 2011) / Aaker, David A. Consumer behaviour in sport and events : marketing action (2008) / Funk, Daniel C. Doing business in emerging markets : entry and negotiation strategies (2002) / Cavusgil, S. Tamer Marketing : a complete guide (2003) / McDonald, Malcolm Relationship marketing : exploring relational strategies in marketing (3rd ed, 2008) / Egan, John A master class in brand planning : the timeless works of Stephen King (2007) / King, Stephen Strategic marketing (9th ed, 2009) / Cravens, David W. Marketing (2nd ed, 2011) / Baines, Paul Emarketing excellence : the heart of ebusiness (2nd ed, 2005) / Smith, P. R. Emotional branding : the new paradigm for connecting brands to people (2001) / Gobé, Marc Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan Advertising (2006) / Yeshin, Tony Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane Strategic brand management (2007) / Elliott, Richard Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J. Brands and branding (2004) / Clifton, Rita Consumer behavior (9th ed, 2007) / Schiffman, Leon G. Integrated marketing communications (2nd ed, 2005) / Pickton, David Mobile marketing : the message revolution (2002) / Haig, Matt The practice of advertising (5th ed, 2005) / Mackay, Adrian Social communication in advertising : persons, products & images of well-being (2nd ed, 1997) / Leiss, William Consumer behaviour (2nd ed, 2009) / Evans, Martin Strategic marketing : creating competitive advantage (2010) / West, Douglas C. Marketing plans : how to prepare them, how to use them (6th ed, 2007) / McDonald, Malcolm Services marketing : integrating customer focus across the firm (5th ed, 2009) / Zeithaml, Valarie A. Retailing : an introduction (5th ed, 2004) / Cox, Roger Corporate cultures and global brands (2004) / Rothacher, Albrecht Advertising : principles & practice (7th ed, 2006) / Wells, William E-marketing. (4th ed, 2006) / Strauss, Judy Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim The corporate brand (1997) / Ind, Nicholas Developing successful sport sponsorship plans (2001) / Stotlar, David K. Consumer behavior and marketing strategy (8th ed, 2008) / Peter, J. Paul The business of sport management (2004) / Beech, John Principles of marketing (13th ed, 2010) / Kotler, Philip Internet marketing : strategy, implementation and practice (4th ed, 2009) / Chaffey, Dave The marketing of sport (2007) / Beech, John G. Essentials of marketing research (4th ed, 2005) / Proctor, Tony Research methods for business students (5th ed, 2009) / Saunders, Mark Principles of marketing (12th ed, 2008) / Kotler, Philip Consumer behavior : building marketing strategy. (10th ed, 2007) / Hawkins, Del I. Strategic marketing : creating competitive advantage (2006) / West, Douglas C. Consumer behavior (4th ed, 2007) / Hoyer, Wayne D. Social communication in advertising : consumption in the mediated marketplace. (3rd ed, 2005) / Leiss, William Researching and writing a dissertation : an essential guide for business students (3rd ed, 2010) / Fisher, C. M. Niche tourism : contemporary issues, trends and cases (2005) / Novelli, Marina Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris Commonsense direct marketing (4th ed, 2000) / Bird, Drayton Relationship marketing : creating stakeholder value (2002) / Christopher, Martin Consumer behaviour : a European perspective (1998) / Antonides, Gerrit Business research : a practical guide for undergraduate & postgraduate students (3rd ed, 2009) / Collis, Jill Branding across borders : a guide to global brand marketing (2002) / Gregory, James R. Celebrity sells (2004) / Pringle, Hamish Online public relations (2001) / Phillips, David Research methods for business : a skill-building approach. (5th ed, 2010) / Sekaran, Uma Entry strategies for international markets. (1994) / Root, Franklin R. The reality of global brands : cases and strategies for successful management of international brands (1996) / Hankinson, Graham Discovering statistics using SPSS : (and sex and drugs and rock 'n' roll) (3rd ed, 2009) / Field, Andy P. The retailing book : principles and applications (2003) / Freathy, Paul Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco Advances in relationship marketing (1995) / Payne, Adrian Marketing research (7th ed, 2005) / Chisnall, Peter M. The fundamentals of advertising (2nd ed, 1999) / Wilmshurst, John Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley Public relations practices : managerial case studies and problems (6th ed, 2003) / Center, Allen H. Essentials of marketing (4th ed, 2002) / Lancaster, Geoffrey A.