- Adweek (2003)
- Drug store news
- New media age
- Campaign (London. 1968)
| | - The media handbook : a complete guide to advertising media selection, planning, research, and buying (2nd ed, 2003) / Katz, Helen E.
- Advalue : twenty ways advertising works for brands (2003) / Butterfield, Leslie
- More advertising worldwide (2002) / Kloss, Ingomar
- The advertising controversy : evidence on the economic effects of advertising (1981) / Albion, Mark S.
- Captains of consciousness : advertising and the social roots of the consumer culture. (25th ed, 2001) / Ewen, Stuart
- International advertising : communicating across cultures (1996) / Mueller, Barbara
- The advertising handbook. (1994) / Brierley, Sean
- Contemporary advertising (10th ed, 2006) / Arens, William F.
- Advertising worldwide : concepts, theories and practice of international, multinational and global advertising (2nd ed, 1994) / Mooij, Marieke K. de
- Buy this book : studies in advertising and consumption (1997) / Nava, Mica
- Advertising and the mind of the consumer : what works, what doesn't and why (2nd ed, 2000) / Sutherland, Max
- Consumer culture and modernity (1997) / Slater, Don
- Measuring advertising effectiveness (1997) / Wells, William D.
- Advertising and popular culture (1996) / Fowles, Jib
- Global advertising : rhyme or reason?. (1992) / Vardar, Nükhet
- Public relations : strategies and tactics (5th ed, 1998) / Wilcox, Dennis L.
- The practice of advertising (4th ed, 1995) / Hart, Norman A.
- Advertising (1996) / Bunting, Sandra Cottier
- Social communication in advertising : persons, products & images of well-being (2nd ed, 1997) / Leiss, William
- Advertising cultures : gender, commerce, creativity (2003) / Nixon, Sean
- Advertising to children : concepts and controversies (1999) / Macklin, M. Carole
- Shock marketing : advertising, influence and family values (2000) / Marconi, Joe
- Communication arts advertising annual.
- Inside the BBC and CNN : managing media organisations (2000) / Küng-Shankleman, Lucy
- Advertising theory and practice (9th ed, 1975) / Sandage, C. H.
- Global marketing and advertising : understanding cultural paradoxes (1998) / Mooij, Marieke K. de
- Running a public relations department (2nd ed, 2001) / Beard, Mike
- Advertising (2006) / Yeshin, Tony
- Documentary screens : non-fiction film and television (2004) / Beattie, Keith
- Reading ads socially (1992) / Goldman, Robert
- Television, globalization and cultural identities. (1999) / Barker, Chris
- The advertising budget : the advertiser's guide to budget determination (1989) / Broadbent, Simon
- Excellence in public relations and communication management (1992) / Grunig, James E.
- Social communication in advertising : consumption in the mediated marketplace. (3rd ed, 2005) / Leiss, William
- Advertising. (4th ed, 2000) / White, Roderick
- A history of film. (4th ed, 1995) / Ellis, Jack C.
- Company image and reality : a critique of corporate communications (1996) / Bernstein, David
- The BBC : 70 years of broadcasting (1992) / Cain, John
- Public relations writing and media techniques (4th ed, 2001) / Wilcox, Dennis L.
- Online public relations (2001) / Phillips, David
- Ads, fads, and consumer culture : advertising's impact on American character and society (2000) / Berger, Arthur Asa
- The fundamentals of advertising (2nd ed, 1999) / Wilmshurst, John
- The American film industry (1985) / Balio, Tino
- Advertising : principles & practice (7th ed, 2006) / Wells, William
- The advertising handbook (2nd ed, 2002) / Brierley, Sean
- A glittering haze : strategic advertising in the 1990s. (1992) / Fletcher, Winston
- Managing public relations (1984) / Grunig, James E.
- Children and television : a semiotic approach (1986) / Hodge, Robert
- Celebrity sells (2004) / Pringle, Hamish
- Excellence in advertising : the IPA guide to best practice (2nd ed, 1999) / Butterfield, Leslie
- Investigative journalism : context and practice (2000) / De Burgh, Hugo
- Contemporary Hollywood cinema (1998) / Neale, Steve
- Grierson on documentary (1966) / Grierson, John
- From Grierson to the docu-soap : breaking the boundaries (2000) / Izod, John
- The discourse of advertising (1992) / Cook, Guy
- The art of record : a critical introduction to documentary (1996) / Corner, John
- The genius of the system : Hollywood filmmaking in the studio era (1998) / Schatz, Thomas
- Which ad pulled best? : 50 case histories on how to write and design ads that work (8th ed, 1996) / Burton, Philip Ward
- The business of media : corporate media and the public interest (2001) / Croteau, David
- How advertising works : a review of current thinking (1992) / McDonald, Colin
- Advertising. (2000) / Wright, Ray
- The fundamentals of advertising (1985) / Wilmshurst, John
- British cinema of the 90s (2000) / Murphy, Robert
- Decoding advertisements : ideology and meaning in advertising. (1978) / Williamson, Judith
- Public relations in practice (2nd ed, 2003) / Gregory, Anne
- The media and modernity : a social theory of the media (1995) / Thompson, John B.
- Media audiences (2005) / Gillespie, Marie
- Exploring public relations (2006) / Tench, Ralph
- Bourdieu and culture. (2000) / Robbins, Derek
- Production safety for film, television and video. (2000) / Small, Robin
- Journalism : critical issues (2005) / Allan, Stuart
- Media ownership : the economics and politics of convergence and concentration in the UK and European media (2002) / Doyle, Gillian
- Researching audiences (2003) / Schrøder, Kim
- Branded : the buying and selling of teenagers (2004) / Quart, Alissa
- The ethnographic imagination (2001) / Willis, Paul
- Media, communication, culture : a global approach (2nd ed, 2000) / Lull, James
- The public relations handbook (2nd ed, 2004) / Theaker, Alison
- Journalism ethics and regulation (2nd ed, 2007) / Frost, Chris
- Understanding media : inside celebrity (2005) / Evans, Jessica
- Paying for broadcasting : the handbook (1992) / Congdon, Tim
- Social theory in the real world (2001) / Miles, Steven
- Basic studio directing (1998) / Fairweather, Rod
- The Oxford guide to film studies (1998) / Hill, John
- An introduction to television documentary : confronting reality (1997) / Kilborn, Richard
- The audience studies reader (2003) / Brooker, Will
- The newspapers handbook (4th ed, 2006) / Keeble, Richard
- Branding across borders : a guide to global brand marketing (2002) / Gregory, James R.
- Advertising that pulls response (1990) / McCorkell, Graeme
- Media and audiences : new perspectives (2003) / Ross, Karen
- The media in Western Europe : the Euromedia handbook (2nd ed, 1997) / Østergaard, Bernt Stubbe
- The new positioning : the latest on the world's #1 business strategy (1996) / Trout, Jack
- Imagining reality : the Faber book of the documentary (1996) / Macdonald, Kevin
- American cinema and Hollywood : critical approaches (2000) / Hill, John
- Pictorial metaphor in advertising (1996) / Forceville, Charles
- The audience in everyday life : living in a media world (2003) / Bird, S. Elizabeth
- British television policy : a reader (2001) / Franklin, Bob
- Creativity in public relations (2nd ed, 2001) / Green, Andy
- Marketing in the digital age (2nd ed, 2001) / O'Connor, John
- The reality of global brands : cases and strategies for successful management of international brands (1996) / Hankinson, Graham
- A journalism reader (1997) / Bromley, Michael
|