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Ad worlds : brands, media, audiences| (1998) / Myers, Greg

book: http://library.hud.ac.uk/catlink/bib/313574

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  1. Adweek (2003)
  2. Drug store news
  3. New media age
  4. Campaign (London. 1968)
 
  1. The media handbook : a complete guide to advertising media selection, planning, research, and buying (2nd ed, 2003) / Katz, Helen E.
  2. Advalue : twenty ways advertising works for brands (2003) / Butterfield, Leslie
  3. More advertising worldwide (2002) / Kloss, Ingomar
  4. The advertising controversy : evidence on the economic effects of advertising (1981) / Albion, Mark S.
  5. Captains of consciousness : advertising and the social roots of the consumer culture. (25th ed, 2001) / Ewen, Stuart
  6. International advertising : communicating across cultures (1996) / Mueller, Barbara
  7. The advertising handbook. (1994) / Brierley, Sean
  8. Contemporary advertising (10th ed, 2006) / Arens, William F.
  9. Advertising worldwide : concepts, theories and practice of international, multinational and global advertising (2nd ed, 1994) / Mooij, Marieke K. de
  10. Buy this book : studies in advertising and consumption (1997) / Nava, Mica
  11. Advertising and the mind of the consumer : what works, what doesn't and why (2nd ed, 2000) / Sutherland, Max
  12. Consumer culture and modernity (1997) / Slater, Don
  13. Measuring advertising effectiveness (1997) / Wells, William D.
  14. Advertising and popular culture (1996) / Fowles, Jib
  15. Global advertising : rhyme or reason?. (1992) / Vardar, Nükhet
  16. Public relations : strategies and tactics (5th ed, 1998) / Wilcox, Dennis L.
  17. The practice of advertising (4th ed, 1995) / Hart, Norman A.
  18. Advertising (1996) / Bunting, Sandra Cottier
  19. Social communication in advertising : persons, products & images of well-being (2nd ed, 1997) / Leiss, William
  20. Advertising cultures : gender, commerce, creativity (2003) / Nixon, Sean
  21. Advertising to children : concepts and controversies (1999) / Macklin, M. Carole
  22. Shock marketing : advertising, influence and family values (2000) / Marconi, Joe
  23. Communication arts advertising annual.
  24. Inside the BBC and CNN : managing media organisations (2000) / Küng-Shankleman, Lucy
  25. Advertising theory and practice (9th ed, 1975) / Sandage, C. H.
  26. Global marketing and advertising : understanding cultural paradoxes (1998) / Mooij, Marieke K. de
  27. Running a public relations department (2nd ed, 2001) / Beard, Mike
  28. Advertising (2006) / Yeshin, Tony
  29. Documentary screens : non-fiction film and television (2004) / Beattie, Keith
  30. Reading ads socially (1992) / Goldman, Robert
  31. Television, globalization and cultural identities. (1999) / Barker, Chris
  32. The advertising budget : the advertiser's guide to budget determination (1989) / Broadbent, Simon
  33. Excellence in public relations and communication management (1992) / Grunig, James E.
  34. Social communication in advertising : consumption in the mediated marketplace. (3rd ed, 2005) / Leiss, William
  35. Advertising. (4th ed, 2000) / White, Roderick
  36. A history of film. (4th ed, 1995) / Ellis, Jack C.
  37. Company image and reality : a critique of corporate communications (1996) / Bernstein, David
  38. The BBC : 70 years of broadcasting (1992) / Cain, John
  39. Public relations writing and media techniques (4th ed, 2001) / Wilcox, Dennis L.
  40. Online public relations (2001) / Phillips, David
  41. Ads, fads, and consumer culture : advertising's impact on American character and society (2000) / Berger, Arthur Asa
  42. The fundamentals of advertising (2nd ed, 1999) / Wilmshurst, John
  43. The American film industry (1985) / Balio, Tino
  44. Advertising : principles & practice (7th ed, 2006) / Wells, William
  45. The advertising handbook (2nd ed, 2002) / Brierley, Sean
  46. A glittering haze : strategic advertising in the 1990s. (1992) / Fletcher, Winston
  47. Managing public relations (1984) / Grunig, James E.
  48. Children and television : a semiotic approach (1986) / Hodge, Robert
  49. Celebrity sells (2004) / Pringle, Hamish
  50. Excellence in advertising : the IPA guide to best practice (2nd ed, 1999) / Butterfield, Leslie
  51. Investigative journalism : context and practice (2000) / De Burgh, Hugo
  52. Contemporary Hollywood cinema (1998) / Neale, Steve
  53. Grierson on documentary (1966) / Grierson, John
  54. From Grierson to the docu-soap : breaking the boundaries (2000) / Izod, John
  55. The discourse of advertising (1992) / Cook, Guy
  56. The art of record : a critical introduction to documentary (1996) / Corner, John
  57. The genius of the system : Hollywood filmmaking in the studio era (1998) / Schatz, Thomas
  58. Which ad pulled best? : 50 case histories on how to write and design ads that work (8th ed, 1996) / Burton, Philip Ward
  59. The business of media : corporate media and the public interest (2001) / Croteau, David
  60. How advertising works : a review of current thinking (1992) / McDonald, Colin
  61. Advertising. (2000) / Wright, Ray
  62. The fundamentals of advertising (1985) / Wilmshurst, John
  63. British cinema of the 90s (2000) / Murphy, Robert
  64. Decoding advertisements : ideology and meaning in advertising. (1978) / Williamson, Judith
  65. Public relations in practice (2nd ed, 2003) / Gregory, Anne
  66. The media and modernity : a social theory of the media (1995) / Thompson, John B.
  67. Media audiences (2005) / Gillespie, Marie
  68. Exploring public relations (2006) / Tench, Ralph
  69. Bourdieu and culture. (2000) / Robbins, Derek
  70. Production safety for film, television and video. (2000) / Small, Robin
  71. Journalism : critical issues (2005) / Allan, Stuart
  72. Media ownership : the economics and politics of convergence and concentration in the UK and European media (2002) / Doyle, Gillian
  73. Researching audiences (2003) / Schrøder, Kim
  74. Branded : the buying and selling of teenagers (2004) / Quart, Alissa
  75. The ethnographic imagination (2001) / Willis, Paul
  76. Media, communication, culture : a global approach (2nd ed, 2000) / Lull, James
  77. The public relations handbook (2nd ed, 2004) / Theaker, Alison
  78. Journalism ethics and regulation (2nd ed, 2007) / Frost, Chris
  79. Understanding media : inside celebrity (2005) / Evans, Jessica
  80. Paying for broadcasting : the handbook (1992) / Congdon, Tim
  81. Social theory in the real world (2001) / Miles, Steven
  82. Basic studio directing (1998) / Fairweather, Rod
  83. The Oxford guide to film studies (1998) / Hill, John
  84. An introduction to television documentary : confronting reality (1997) / Kilborn, Richard
  85. The audience studies reader (2003) / Brooker, Will
  86. The newspapers handbook (4th ed, 2006) / Keeble, Richard
  87. Branding across borders : a guide to global brand marketing (2002) / Gregory, James R.
  88. Advertising that pulls response (1990) / McCorkell, Graeme
  89. Media and audiences : new perspectives (2003) / Ross, Karen
  90. The media in Western Europe : the Euromedia handbook (2nd ed, 1997) / Østergaard, Bernt Stubbe
  91. The new positioning : the latest on the world's #1 business strategy (1996) / Trout, Jack
  92. Imagining reality : the Faber book of the documentary (1996) / Macdonald, Kevin
  93. American cinema and Hollywood : critical approaches (2000) / Hill, John
  94. Pictorial metaphor in advertising (1996) / Forceville, Charles
  95. The audience in everyday life : living in a media world (2003) / Bird, S. Elizabeth
  96. British television policy : a reader (2001) / Franklin, Bob
  97. Creativity in public relations (2nd ed, 2001) / Green, Andy
  98. Marketing in the digital age (2nd ed, 2001) / O'Connor, John
  99. The reality of global brands : cases and strategies for successful management of international brands (1996) / Hankinson, Graham
  100. A journalism reader (1997) / Bromley, Michael

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