Marketing news

People who looked at this thing, also looked at this stuff...

JOURNALS		BOOKS
Bulletin of the American Society for Information Science MC technology marketing intelligence Direct (Stamford, Conn.) Schmalenbach business review Interactive marketing Roofing siding insulation Target marketing International journal of business science & applied management National underwriter. P & C Food & beverage packaging (Troy, Mich.) Advertising age's business marketing Onearth (Natural Resources Defense Council) Review of managerial science Debt3 Journal of the Academy of Marketing Science Journal of business market management Financial world Revista de administração de emprêsas International journal of wine marketing Club industry International journal of marketing studies Gases & welding distributor Latin American business review (Binghamton, N.Y.) Productivity software Judgment and decision making Journal of intellectual property law & practice Journal of marketing communications America's community banker Research in engineering design Information strategy Journal of professional services marketing Journal of current issues and research in advertising Commercial law bulletin (Chicago, Ill.) Data mining and knowledge discovery Of counsel (New York, N.Y.) Contemporary French and francophone studies International journal of wine business research Pricing strategy & practice Journal of international food & agribusiness marketing Marketing research (Chicago, Ill.) Journal of property valuation & investment Response (Duluth, Minn.) Journal of promotion management Catalog age Publishing research quarterly Treasury & risk Statistical methods & applications Dao : a journal of comparative philosophy Transportation quarterly Worldwide videotex update Marketing letters Journal of international consumer marketing Defence and peace economics Admedia Journal of the Academy of Marketing Science People & strategy : journal of the Human Resource Planning Society Economics of transition Bank marketing Mathematics educator Frontiers of philosophy in China Insurance & technology Journal of optimization theory and applications American journal of business Trade finance (1998) Global environmental politics Journal of Asia-Pacific business International journal of medical marketing Quantitative marketing and economics Licensing journal Economic development journal : EDJ Dairy field (1991) Journal of database marketing Australasian marketing journal Customer relationship management (Malibu, Calif.) Advances in competitiveness research Journal of marketing for higher education BAR, Brazilian administration review Journal of marketing theory and practice Supermarket business Journal of the Market Research Society Brown journal of world affairs Circuit world International journal of advertising Journal of targeting, measurement and analysis for marketing Operations management research Journal of network and systems management Corporate reputation review Journal of international marketing (East Lansing, Mich.) Marketing magazine (Toronto) International journal of consumer studies Sociologie du travail (Paris) China business review Journal of interactive marketing Social choice and welfare Theory and decision Journal of cultural economics Veja Public relations quarterly Federal reserve bulletin Economia. Seria management		Sponsorship works : the essential casebook for brands, agencies and rights holders / [Editor: Luke Upton]. (2010) / Sports Business Global marketing (6th ed, 2011) / Keegan, Warren J. Facebook marketing : leverage social media to grow your business (2009) / Holzner, Steven Pink tourism : holidays of gay men and lesbians (2006) / Hughes, Howard L. Marketing research : tools & techniques (2nd ed, 2010) / Bradley, Nigel The social media marketing book (2010) / Zarrella, Dan Cross-cultural marketing : theory, practice and relevance (2009) / Burton, Dawn The practice of public relations (11th ed, 2011) / Seitel, Fraser P. The practice of market research : an introduction (3rd ed, 2009) / McGivern, Yvonne The advertising and consumer culture reader (2009) / Turow, Joseph Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R. Consumer behavior : buying, having, and being (9th ed, 2011) / Solomon, Michael R. Marketing research (9th ed, 2007) / Aaker, David A. Marketing research. (10th ed, 2011) / Aaker, David A. Marketing research : an applied orientation (6th ed, 2010) / Malhotra, Naresh K. Direct marketing : a step-by-step guide to effective planning and targeting (2002) / Mullin, Roddy Strategic advertising management (3rd ed, 2009) / Percy, Larry Hotel management and operations (5th ed, 2011) / O'Fallon, Michael J. Internet marketing : strategy, implementation and practice (4th ed, 2009) / Chaffey, Dave Strategic market management (9th ed, 2011) / Aaker, David A. Sponsorship measurement and evaluation (2009) / Houlder, Fraser Customer service : empowerment and entrapment (2001) / Sturdy, Andrew Managing the customer experience : turning customers into advocates (2002) / Smith, Shaun Routledge handbook of sports sponsorship : successful strategies (2007) / Ferrand, Alain Gender and communication at work (2006) / Barrett, Mary Marketing communications : interactivity, communities and content (5th ed, 2009) / Fill, Chris Emarketing excellence : the heart of ebusiness (2nd ed, 2005) / Smith, P. R. International marketing strategy : analysis, development and implementation. (5th ed, 2008) / Doole, Isobel Strategic marketing : planning and control (3rd ed, 2008) / Drummond, Graeme Strategic marketing (9th ed, 2009) / Cravens, David W. Armstrong's handbook of human resource management practice (11th ed, 2009) / Armstrong, Michael Marketing across cultures (5th ed, 2009) / Usunier, Jean-Claude Retail management : a strategic approach (10th ed, 2007) / Berman, Barry Sports marketing : a strategic perspective (4th ed, 2009) / Shank, Matthew D. International marketing : strategy and theory (5th ed, 2009) / Onkvisit, Sak Sponsorship's holy grail : six sigma forges the link between sponsorship & business goals (2005) / Bednar, Raymond Successful direct marketing methods : interactive, database, and customer-based marketing for digital age (8th ed, 2008) / Stone, Bob Strategic marketing : creating competitive advantage (2010) / West, Douglas C. The international dictionary of event management (2nd ed, 2001) / Goldblatt, Joe Jeff Global marketing : a decision-oriented approach (5th ed, 2011) / Hollensen, Svend Consumers (2nd ed, 2004) / Arnould, Eric J. Special interest tourism : context and cases (2001) / Douglas, Norman Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan Principles of corporate finance. Richard A. Brealey, Stewart C. Myers, Franklin Allen. (9th ed, 2008) / Brealey, Richard A. Sponsorship : strategies for maximising the return on investment : a SportBusiness Group report (2006) / Kolah, Ardi Sponsorship : for a return on investment (2007) / Masterman, Guy Sports marketing : a strategic perspective. (3rd ed, 2005) / Shank, Matthew D. Global marketing and advertising : understanding cultural paradoxes (3rd ed, 2010) / Mooij, Marieke K. de The fundamentals of marketing (2010) / Russell, Edward Consumer behavior : buying, having, and being (8th ed, 2009) / Solomon, Michael R. Direct marketing in practice (2002) / Thomas, Brian Brands and branding (2nd ed, 2009) / Clifton, Rita This is PR : the realities of public relations (10th ed, 2010) / Newsom, Doug Experiential marketing : a practical guide to interactive brand experiences (2009) / Smilansky, Shaz Strategic brand management (2007) / Elliott, Richard Best practice cases in branding : lessons from the world's strongest brands (3rd ed, 2008) / Keller, Kevin Lane Consumer behaviour in sport and events : marketing action (2008) / Funk, Daniel C. Integrated advertising, promotion, and marketing communications (3rd ed, 2007) / Clow, Kenneth E. Integrated marketing communications (2nd ed, 2005) / Pickton, David Marketing plans : how to prepare them, how to use them (6th ed, 2007) / McDonald, Malcolm Risk issues and crisis management : a casebook of best practice (3rd ed, 2005) / Regester, Michael Transport economics (3rd ed, 2010) / Button, Kenneth Marketing strategy : the difference between marketing and markets (3rd ed, 2007) / Fifield, Paul Customer satisfaction : the customer experience through the customer's eyes (2007) / Hill, Nigel Niche tourism : contemporary issues, trends and cases (2005) / Novelli, Marina Relationship marketing : exploring relational strategies in marketing (3rd ed, 2008) / Egan, John Entrepreneurship. (7th ed, 2008) / Hisrich, Robert D. Marketing management and strategy (4th ed, 2006) / Doyle, Peter2003 International marketing (13th ed, 2007) / Cateora, Philip R. Business research methods (2011) / Quinlan, Christina Operations management (6th ed, 2010) / Slack, Nigel Event management : for tourism, cultural, business and sporting events (3rd ed, 2007) / Van der Wagen, Lynn Researching and writing a dissertation : an essential guide for business students (3rd ed, 2010) / Fisher, C. M. Handbook of mixed methods in social & behavioral research (2003) / Tashakkori, Abbas Competitive advantage : creating and sustaining superior performance (2004) / Porter, Michael E. Contemporary strategy analysis : text and cases (7th ed, 2010) / Grant, Robert M. Global marketing management (4th ed, 2008) / Kotabe, Masaaki The practice of advertising (5th ed, 2005) / Mackay, Adrian Managing change : a strategic approach to organizational dynamics (5th ed, 2009) / Burnes, Bernard Qualitative research methods (2011) / Hennink, Monique M. Human resource management for tourism, hospitality and leisure : an international perspective (2006) / Baum, Tom Business research : a practical guide for undergraduate & postgraduate students (3rd ed, 2009) / Collis, Jill Management and creativity : from creative industries to creative management (2007) / Bilton, Chris E-marketing. (4th ed, 2006) / Strauss, Judy Strategic marketing : creating competitive advantage (2006) / West, Douglas C. Consumer behavior (9th ed, 2007) / Schiffman, Leon G. Marketing communications : a European perspective (3rd ed, 2007) / Pelsmacker, Patrick de Special events : the roots and wings of celebration (5th ed, 2008) / Goldblatt, Joe Jeff Strategic management : awareness & change. (6th ed, 2010) / Thompson, John L. The globalization reader (3rd ed, 2008) / Lechner, Frank J. The realities of work : experiencing work and employment in contemporary society (3rd ed, 2007) / Noon, Mike The project workout : a toolkit for reaping the rewards from all your business projects (3rd ed, 2005) / Buttrick, Robert Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim International hospitality management : concepts and cases (2007) / Clarke, Alan Business research methods (2nd ed, 2008) / Blumberg, Boris How to write dissertations & project reports (2010) / McMillan, Kathleen Marketing destinations and venues for conferences, conventions and business events (2006) / Davidson, Rob Business law (7th ed, 2005) / Keenan, Denis J. Direct marketing : strategy, planning, execution (4th ed, 2000) / Nash, Edward L. Logistics and retail management : emerging issues and new challenges in the retail supply chain (3rd ed, 2009) / Fernie, John