Journal of promotion management

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JOURNALS		BOOKS
Business America Journal of current issues and research in advertising Debt3 Journal of marketing communications Supermarket business Journal of public relations research IOMA's report on managing credit, receivables & collections Australasian marketing journal Journal of international consumer marketing MC technology marketing intelligence Quantitative marketing and economics Emerging markets review TelevisionWeek (Chicago, Ill.) Journal of nonprofit & public sector marketing Journal of transnational management Journal of relationship marketing (Binghamton, N.Y.) International journal of advertising Economic and social survey of Asia and the Pacific Journal of interactive marketing Veja Journal of advertising research International journal of managerial finance Journal of Asia-Pacific business Journal of portfolio management International journal of market research Business ethics (Oxford, England) Journal of database marketing Marketing letters Journal of targeting, measurement and analysis for marketing Asian-Pacific economic literature Engineering and mining journal (1926) Marketing magazine (Toronto) B&T Magazine Business & society Journal of direct, data and digital marketing practice Public relations review Trade finance (1998) Journal of Euro-marketing Journal of international economic law Economics of transition Journal of financial management and analysis Services marketing quarterly Journal of applied finance : JAF NZ marketing magazine Psychology & marketing Journal of communication management (London, England) Journal of international food & agribusiness marketing Chinese economy Communication world (San Francisco, Calif.) Bank marketing Medical marketing & media Inžinerinė ekonomika Journal of advertising Women in business (Kansas City, Mo.) Journal of marketing theory and practice European sport management quarterly Public relations quarterly Annals of the University of Petroşani. Economics International journal of nonprofit and voluntary sector marketing Bottom line (New York, N.Y.) Journal of consumer psychology Marketing research (Chicago, Ill.) ABA bank marketing Bank technology news International business & economics research journal Marketing science (Providence, R.I.) Cato journal National underwriter (Property & casualty/risk & benefits management edition) Electronic news (1991) Offshore (Conroe, Tex.) Journal of African business European urban and regional studies Meeting news Canadian architect Business communications review Journal of brand management Sport marketing quarterly Marketing management (Chicago, Ill.) Manager update Journal of economics & management strategy International communication gazette Secured lender Progress in development studies Journal of marketing management Business Europe (Economist Intelligence Unit (Great Britain)) Journal of consumer behaviour National petroleum news Journal of financial services research Journal of the Academy of Marketing Science Food policy Adweek (2003) Rural telecommunications Multichannel news Journal of consumer marketing Beverage industry Industrial and corporate change CIO insight Advances in consumer research Pipeline & gas journal Journal of the Academy of Marketing Science		Sponsorship works : the essential casebook for brands, agencies and rights holders / [Editor: Luke Upton]. (2010) / Sports Business The practice of public relations (11th ed, 2011) / Seitel, Fraser P. Direct marketing : a step-by-step guide to effective planning and targeting (2002) / Mullin, Roddy From brand vision to brand evaluation : the strategic process of growing and strengthening brands (3rd ed, 2010) / De Chernatony, L. Understanding and managing customers (2005) / Doole, Isobel Sports marketing : a strategic perspective (4th ed, 2009) / Shank, Matthew D. Consumer behavior : buying, having, and being (8th ed, 2009) / Solomon, Michael R. Marketing across cultures (5th ed, 2009) / Usunier, Jean-Claude Best practice cases in branding : lessons from the world's strongest brands (3rd ed, 2008) / Keller, Kevin Lane Marketing communications : interactivity, communities and content (5th ed, 2009) / Fill, Chris Brands and branding (2nd ed, 2009) / Clifton, Rita Marketing research. (10th ed, 2011) / Aaker, David A. Sports marketing : a strategic perspective. (3rd ed, 2005) / Shank, Matthew D. Sponsorship : for a return on investment (2007) / Masterman, Guy Global marketing and advertising : understanding cultural paradoxes (3rd ed, 2010) / Mooij, Marieke K. de Global marketing : a decision-oriented approach (5th ed, 2011) / Hollensen, Svend Strategic marketing : creating competitive advantage (2010) / West, Douglas C. Consumer behaviour in sport and events : marketing action (2008) / Funk, Daniel C. Marketing research : an applied orientation (6th ed, 2010) / Malhotra, Naresh K. Consumer behaviour (2nd ed, 2009) / Evans, Martin Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R. International marketing (13th ed, 2007) / Cateora, Philip R. The practice of advertising (5th ed, 2005) / Mackay, Adrian Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane Internet marketing : strategy, implementation and practice (4th ed, 2009) / Chaffey, Dave Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim Special interest tourism : context and cases (2001) / Douglas, Norman Brands and branding (2004) / Clifton, Rita Direct marketing : strategy, planning, execution (4th ed, 2000) / Nash, Edward L. Project management : a strategic planning approach (2005) / Gardiner, Paul D. Niche tourism : contemporary issues, trends and cases (2005) / Novelli, Marina Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan The business of sport management (2004) / Beech, John Building great customer experiences (2002) / Shaw, Colin Advertising (2006) / Yeshin, Tony Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J. Relationship marketing : creating stakeholder value (2002) / Christopher, Martin Research methods for business students (5th ed, 2009) / Saunders, Mark Corporate event project management (2002) / O'Toole, William Marketing plans : how to prepare them, how to use them (6th ed, 2007) / McDonald, Malcolm Event management : a professional and developmental approach (2nd ed, 2005) / Damster, Greg Accounting for managers (4th ed, 2008) / Abraham, Anne The reality of global brands : cases and strategies for successful management of international brands (1996) / Hankinson, Graham Consumer behaviour : a European perspective (1998) / Antonides, Gerrit Marketing : concepts and strategies. (5th ed, 2006) / Dibb, Sally Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley Principles and practice of marketing (5th ed, 2007) / Jobber, David Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco Management research (3rd ed, 2008) / Easterby-Smith, Mark Advertising : principles & practice (7th ed, 2006) / Wells, William Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R. Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan Advertising. (2000) / Wright, Ray Accounting : an introduction (4th ed, 2008) / McLaney, E. J. Finance and accounting for business (2nd ed, 2008) / Ryan, Bob Marketing management. (12th ed, 2006) / Kotler, Philip Event studies : theory, research and policy for planned events (2007) / Getz, Donald Public relations principles and practice. (1997) / Kitchen, Philip Accounting and finance for non-specialists (5th ed, 2006) / Atrill, Peter Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. International marketing strategy (5th ed, 2005) / Bradley, Frank Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul Branding across borders : a guide to global brand marketing (2002) / Gregory, James R. Even more offensive marketing : an exhilarating action guide to winning in business (1997) / Davidson, Hugh Principles of marketing (12th ed, 2008) / Kotler, Philip Consumer behavior (8th ed, 2004) / Schiffman, Leon G. Principles of marketing (13th ed, 2010) / Kotler, Philip Marketing (2008) / Baines, Paul Celebrity sells (2004) / Pringle, Hamish Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony Business research methods (10th ed, 2008) / Cooper, Donald R. Market segmentation : how to do it, how to profit from it (3rd ed, 2004) / McDonald, Malcolm Exploring strategy. Text & cases (9th ed, 2011) / Johnson, Gerry Managerial economics : an analysis of business issues (3rd ed, 2001) / Davies, H. Marketing research (7th ed, 2005) / Chisnall, Peter M. Planning and managing public relations campaigns (2nd ed, 2000) / Gregory, Anne Operations and quality management. (1999) / Ho, Samuel K. Research methods for business students (3rd ed, 2003) / Saunders, Mark N. K. Public relations : a practical guide to the basics (2nd ed, 2003) / Henslowe, Philip Business research methods (9th ed, 2006) / Cooper, Donald R. Strategic market management (7th ed, 2005) / Aaker, David A. Research methods for business : a skill-building approach. (5th ed, 2010) / Sekaran, Uma Events management (2nd ed, 2006) / Bowdin, G. A. J. Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R. Management & organisational behaviour (9th ed, 2010) / Mullins, Laurie J. European business (2nd ed, 2006) / Johnson, Debra Applied consumer behaviour (1996) / Evans, Martin Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R. International marketing (2000) / Cateora, Philip R. Journalism : principles and practice (2004) / Harcup, Tony Research methods for business students (4th ed, 2007) / Saunders, Mark Business research methods (2nd ed, 2007) / Bryman, Alan Advertising. (4th ed, 2000) / White, Roderick International marketing (8th ed, 2000) / Terpstra, Vern Consumers (2002) / Arnould, Eric J. Organizational behaviour : an introductory text (6th ed, 2007) / Huczynski, Andrzej Organisational behaviour and analysis : an integrated approach (3rd ed, 2005) / Rollinson, Derek Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry Management and organisational behaviour (8th ed, 2007) / Mullins, Laurie J.