- Food & beverage packaging (Troy, Mich.)
- Sports marketing
- Judgment and decision making
- MC technology marketing intelligence
- Journal of real estate research
- Wearables business
- Journal of behavioral studies in business
- American laundry news
- Journal of current issues and research in advertising
- Journal of mathematical economics
- Display & design ideas
- Potentials (Minneapolis, Minn.)
- International journal of business science & applied management
- Direct (Stamford, Conn.)
- Creativity (Crain Communications, Inc.)
- American journal of business
- Caribbean business
- Retail digest
- Quantitative marketing and economics
- Regional review (Boston, Mass.)
- PROMO (Danbury, Conn.)
- Catalog age
- Gourmet retailer
- Engineering and mining journal (1926)
- Advertising age's business marketing
- Journal of promotion management
- Roofing siding insulation
- B&T Magazine
- Journal of Social Research & Policy
- Vision (New Delhi, India)
- Journal of marketing communications
- Journal of database marketing
- Competition & change
- Asian journal of communication
- Of counsel (New York, N.Y.)
- Journal of electronic commerce research
- SGB
- Finance and stochastics
- Marketing letters
- Entrepreneur (Santa Monica, Calif.)
- Journal of advertising research
- Adweek (2003)
- PC week (U.S. ed.)
- International journal of electronic business management
- Journal of marketing theory and practice
- Journal of targeting, measurement and analysis for marketing
- Convenience store news
- Brown journal of world affairs
- Commercial law bulletin (Chicago, Ill.)
- Data mining and knowledge discovery
- Journal of health care marketing
- Journal of database marketing & customer strategy management
- NZ marketing magazine
- Sport marketing quarterly
- Industry and innovation
- Australasian marketing journal
- Marketing magazine (Toronto)
- Retail traffic
- Journal of consumer culture
- Adweek (Eastern ed.)
- NetWorker (Association for Computing Machinery)
- Federal reserve bulletin
- Gases & welding distributor
- Food manufacture
- Journal of performance management
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- Antitrust bulletin
- Response (Duluth, Minn.)
- Food logistics
- Oxford development studies
- Communication arts
- Video business
- Sales & marketing management
- TWICE
- National jeweler
- International journal of electronic commerce
- JCK (Highlands Ranch, Colo.)
- Journal of relationship marketing (Binghamton, N.Y.)
- Frozen food age
- Journal of international consumer marketing
- Debt3
- Journal of management research
- Journal of cultural economics
- Journal of sensory studies
- Journal of international food & agribusiness marketing
- Enterprise and innovation management studies
- International review of retail, distribution and consumer research
- Customer relationship management (Malibu, Calif.)
- Medical marketing & media
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- Journal of international marketing (East Lansing, Mich.)
- Electronic commerce research and applications
- Marketing science (Providence, R.I.)
- Advances in consumer research
- Scottish journal of political economy
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- Multinational business review
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- Sociologie du travail (Paris)
| | - Sponsorship works : the essential casebook for brands, agencies and rights holders / [Editor: Luke Upton]. (2010) / Sports Business
- Branded nation : the marketing of Megachurch, College Inc. and Museumworld (2005) / Twitchell, James B.
- The social media marketing book (2010) / Zarrella, Dan
- Ogilvy on advertising (2011) / Ogilvy, David
- From brand vision to brand evaluation : the strategic process of growing and strengthening brands (3rd ed, 2010) / De Chernatony, L.
- The practice of public relations (11th ed, 2011) / Seitel, Fraser P.
- International marketing strategy : analysis, development and implementation. (5th ed, 2008) / Doole, Isobel
- International marketing : strategy and theory (5th ed, 2009) / Onkvisit, Sak
- Consumers (2nd ed, 2004) / Arnould, Eric J.
- Brand failures : the truth about the 100 biggest branding mistakes of all time (2003) / Haig, Matt
- Consumer psychology (2010) / Jansson-Boyd, Cathrine V.
- Marketing research. (10th ed, 2011) / Aaker, David A.
- Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R.
- The practice of market research : an introduction (3rd ed, 2009) / McGivern, Yvonne
- Strategic market management (9th ed, 2011) / Aaker, David A.
- Consumer behavior : buying, having, and being (9th ed, 2011) / Solomon, Michael R.
- Global marketing : a decision-oriented approach (5th ed, 2011) / Hollensen, Svend
- Customer service : empowerment and entrapment (2001) / Sturdy, Andrew
- Managing the customer experience : turning customers into advocates (2002) / Smith, Shaun
- Internet marketing : strategy, implementation and practice (4th ed, 2009) / Chaffey, Dave
- Advertising and society : controversies and consequences (2009) / Pardun, Carol J.
- Lovemarks : the future beyond brands (2004) / Roberts, Kevin
- Managing innovation : integrating technological, market and organizational change. (4th ed, 2009) / Tidd, Joseph
- Consumer behavior : buying, having, and being (8th ed, 2009) / Solomon, Michael R.
- What would Google do? (1st ed, 2009) / Jarvis, Jeff
- Doing business research : a guide to theory and practice (2008) / Lee, Nick
- International marketing (13th ed, 2007) / Cateora, Philip R.
- Sports marketing : a strategic perspective. (3rd ed, 2005) / Shank, Matthew D.
- Marketing communications : interactivity, communities and content (5th ed, 2009) / Fill, Chris
- Strategic marketing : planning and control (3rd ed, 2008) / Drummond, Graeme
- Retailing management (7th ed, 2009) / Levy, Michael
- Integrated advertising, promotion, and marketing communications (3rd ed, 2007) / Clow, Kenneth E.
- Contemporary strategic marketing (2002) / Brennan, Ross
- Marketing (2nd ed, 2011) / Baines, Paul
- Customer relationship management : a databased approach (2006) / Kumar, V.
- Consumer behaviour (2nd ed, 2009) / Evans, Martin
- Strategic marketing (9th ed, 2009) / Cravens, David W.
- Marketing research : an applied orientation (6th ed, 2010) / Malhotra, Naresh K.
- Brands and branding (2nd ed, 2009) / Clifton, Rita
- International management : culture, strategy, and behavior. (7th ed, 2009) / Luthans, Fred
- Researching and writing a dissertation : an essential guide for business students (3rd ed, 2010) / Fisher, C. M.
- Consumer behavior (5th ed, 1998) / Mowen, John C.
- Advertising (2006) / Yeshin, Tony
- Relationship marketing : exploring relational strategies in marketing (3rd ed, 2008) / Egan, John
- International business : competing in the global marketplace (8th ed, 2011) / Hill, Charles W. L.
- Global marketing and advertising : understanding cultural paradoxes (3rd ed, 2010) / Mooij, Marieke K. de
- Marketing communications : a European perspective (3rd ed, 2007) / Pelsmacker, Patrick de
- Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane
- E-marketing. (4th ed, 2006) / Strauss, Judy
- Emarketing excellence : the heart of ebusiness (2nd ed, 2005) / Smith, P. R.
- Brand management : a theoretical and practical approach (2003) / Riezebos, H. J.
- The practice of advertising (5th ed, 2005) / Mackay, Adrian
- Services marketing : integrating customer focus across the firm (5th ed, 2009) / Zeithaml, Valarie A.
- Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
- Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J.
- Brands and branding (2004) / Clifton, Rita
- Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave
- Introduction to operations and supply chain management (2006) / Bozarth, Cecil C.
- Best practice cases in branding : lessons from the world's strongest brands (3rd ed, 2008) / Keller, Kevin Lane
- Modeling the supply chain (2nd ed, 2007) / Shapiro, Jeremy F.
- Risk issues and crisis management : a casebook of best practice (3rd ed, 2005) / Regester, Michael
- Strategic brand management (2007) / Elliott, Richard
- The business student's handbook : learning skills for study and employment (4th ed, 2008) / Cameron, Sheila
- Direct marketing in practice (2002) / Thomas, Brian
- Consumer behavior (9th ed, 2007) / Schiffman, Leon G.
- Global marketing management (4th ed, 2008) / Kotabe, Masaaki
- Sponsorship : for a return on investment (2007) / Masterman, Guy
- Retailing logistics & fresh food packaging : managing change in the supply chain (2006) / Sparks, Leigh
- The business of tourism. (8th ed, 2009) / Holloway, J. Christopher
- Strategy safari : the complete guide through the wilds of strategic management (2nd ed, 2009) / Mintzberg, Henry
- Strategic brand management : building, measuring, and managing brand equality (2nd ed, 2003) / Keller, Kevin Lane
- Business research : a practical guide for undergraduate & postgraduate students (3rd ed, 2009) / Collis, Jill
- Marketing plans : how to prepare them, how to use them (6th ed, 2007) / McDonald, Malcolm
- Supply chain management : strategy, planning, and operation (4th ed, 2010) / Chopra, Sunil
- Research methods in business studies : a practical guide (3rd ed, 2006) / Ghauri, Pervez N.
- Marketing (2008) / Baines, Paul
- Researching and writing dissertations : a complete guide for business and management students (2009) / Horn, Roy
- Economics (6th ed, 2006) / Sloman, John
- Research methods for business students (5th ed, 2009) / Saunders, Mark
- The economics of European integration (2004) / Baldwin, Richard E.
- Service operations management : improving service delivery (3rd ed, 2008) / Johnston, Robert
- Commonsense direct marketing (4th ed, 2000) / Bird, Drayton
- Principles of operations management (6th ed, 2005) / Heizer, Jay H.
- Developing successful sport sponsorship plans (2001) / Stotlar, David K.
- Customer relationship management : concepts and tools (2004) / Buttle, Francis
- Business research methods : a practical approach (2009) / Cameron, Sheila
- The business of sport management (2004) / Beech, John
- Strategic marketing : creating competitive advantage (2010) / West, Douglas C.
- Advertising : principles & practice (7th ed, 2006) / Wells, William
- Global marketing management (7th ed, 2002) / Keegan, Warren J.
- Contemporary strategy analysis : text and cases (7th ed, 2010) / Grant, Robert M.
- Logistics and supply chain management (2008) / Jonsson, Patrik
- Research methods for business : a skill-building approach. (5th ed, 2010) / Sekaran, Uma
- Niche tourism : contemporary issues, trends and cases (2005) / Novelli, Marina
- The European Union : economics and policies (7th ed, 2004) / el-Agraa, A. M.
- Consumer behavior (4th ed, 2007) / Hoyer, Wayne D.
- Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim
- Strategic management and business policy : concepts and cases (11th ed, 2008) / Wheelen, Thomas L.
- The ethical consumer (2005) / Harrison, Rob
- Business ethics and values : individual, corporate and international perspectives (3rd ed, 2009) / Fisher, C. M.
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