- PROMO (Danbury, Conn.)
- Indiana business magazine
- Journal of marketing communications
- Sport marketing quarterly
- Bank technology news
- Rural telecommunications
- Communication arts
- NZ marketing magazine
- Social marketing quarterly
- Customer relationship management (Malibu, Calif.)
- Journal of promotion management
- Irish journal of management
- Journal of database marketing & customer strategy management
- Journal of management history
- Community banker (Washington, D.C.)
- Multichannel merchant
- Multichannel news
- Electronic commerce research and applications
- TelevisionWeek (Chicago, Ill.)
- Journal of advertising research
- Electronic markets
- Precision marketing
- International journal of market research
- Advances in consumer research
- B to B
- Sales & marketing management
- Network computing
- Brandweek (New York, N.Y.)
- EContent (Wilton, Conn.)
- Marketing magazine (Toronto)
- Computer fraud & security
- International journal of nonprofit and voluntary sector marketing
- Adweek (2003)
- Internet research
- Marketing letters
- Journal of consumer policy
- Journal of public policy & marketing
- Medical marketing & media
- National jeweler
- Psychology & marketing
- American printer (1982)
- International review of retail, distribution and consumer research
- Journal of marketing theory and practice
- Retail week
- ABA bank marketing
- Media (Hong Kong, China : 1988)
- Journal of consumer psychology
- Public management
- Baseline (New York, N.Y.)
- Journal of direct, data and digital marketing practice
- Journal of interactive marketing
- Apparel (New York, N.Y.)
- Broadcasting & cable
- Journal of business venturing
- Chartered accountants journal of New Zealand
- Printing world
- International journal of advertising
- Public relations tactics
- Info (Cambridge, England)
- Campaign (London. 1968)
- Journal of marketing research
- Journal of targeting, measurement and analysis for marketing
- Brand strategy
- New media age
- Journal of business & economics research (Littleton, Colo.)
- Furniture/today
- Editor & publisher
- AI & society
- Airline business
- Journal of product & brand management
- Global cosmetic industry
- Journal of advertising
- Journal of retailing and consumer services
- Journal of the Academy of Marketing Science
- NZBusiness
- Journal of consumer behaviour
- Advertising age
- Beverage world
- Marketing science (Providence, R.I.)
- Online information review
- In-store marketing
- Telephony
- Journal of service research : JSR
- TWICE
- Electronic design
- Journal of financial services marketing
- Journal of marketing management
- Qualitative market research
- Marketing weekly news
- Beverage industry
- PR week (U.K. edition)
- Journal of consumer research
- Industry week
- Meeting news
- International journal of research in marketing
- Journal of brand management
- Leisure studies
- Network world
- EWeek (New York, N.Y.)
- Credit union magazine
| | - Best practice cases in branding : lessons from the world's strongest brands (3rd ed, 2008) / Keller, Kevin Lane
- Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave
- Customer relationship management : concepts and tools (2004) / Buttle, Francis
- Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J.
- Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
- Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- Research methods for business students (4th ed, 2007) / Saunders, Mark
- Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley
- Consumers (2002) / Arnould, Eric J.
- Operations management (2nd ed, 2005) / Hill, Terry
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- Business research methods (2nd ed, 2007) / Bryman, Alan
- Applied consumer behaviour (1996) / Evans, Martin
- European business (4th ed, 2001) / Mercado, Simon
- Operations management (5th ed, 2007) / Slack, Nigel
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