How to find and cultivate customers through direct marketing| (1996) / Baier, Martin [electronic book]

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JOURNALS		BOOKS
		The BDMA direct marketing desk reference (1991) / Kelly, Tessa The new integrated direct marketing (1998) / Berry, Mike Profitable direct marketing (1998) / Jay, Ros Beyond 2000 : the future of direct marketing (1994) / Reitman, Jerry I. [electronic book] Integrated direct marketing (1995) / Roman, Ernan Commonsense direct marketing (4th ed, 2000) / Bird, Drayton The new direct marketing : how to implement a profit-driven database marketing strategy (3rd ed, 1999) / Batra, Rajeev Exploring direct marketing (1999) / O'Malley, Lisa Valuing your customers : from quality information to quality relationships through database marketing (1995) / Jenkinson, Angus Profitable direct marketing (2nd ed, 1992) / Kobs, Jim The direct marketing guide. (1998) Direct marketing : strategy, planning, execution (4th ed, 2000) / Nash, Edward L. Direct and database marketing (1997) / McCorkell, Graeme The marketing of services (1984) / Cowell, Donald W. Marketing on the Internet (rev ed, 1997) / Ellsworth, Jill H. Relationship marketing (1995) / Stone, Merlin International marketing and export management (2nd ed, 1994) / Albaum, Gerald S. Key issues in business ethics (1989) / Donaldson, John Promotional strategy : managing the marketing communications process (8th ed, 1994) / Engel, James F. Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry The marketing research process (4th ed, 1995) / Crimp, Margaret Consumer behavior (1996) / Wells, William Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony The customer service planner. (1992) / Christopher, Martin Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul Global marketing strategy (1998) / Chee, Harold Strategy safari : a guided tour through the wilds of strategic management (1998) / Mintzberg, Henry Consumer behavior (8th ed, 1995) / Engel, James F. Economics : a student's guide (4th ed, 1998) / Beardshaw, John Competitive strategy : techniques for analyzing industries and competitors : with a new introduction (1998) / Porter, Michael E.