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- The complete idiot's guide to online marketing (1999) / Eager, Bill
- Marketing in the digital age (2nd ed, 2001) / O'Connor, John
- Marketing on the Internet : principles of online marketing (1999) / Strauss, Judy
- Advertising on the Internet (2nd ed, 1999) / Zeff, Robbin
- The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M.
- International advertising : communicating across cultures (1996) / Mueller, Barbara
- Marketing on the Internet (rev ed, 1997) / Ellsworth, Jill H.
- Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre
- Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian
- Global marketing strategy (1998) / Chee, Harold
- International marketing (8th ed, 2000) / Terpstra, Vern
- Consumers (2002) / Arnould, Eric J.
- Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
- Introduction to marketing : a step-by-step guide to all the tools of marketing (1999) / Lancaster, Geoffrey A.
- Strategy safari : a guided tour through the wilds of strategic management (1998) / Mintzberg, Henry
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